Director, Marketing - Painful Diabetic Neuropathy (PDN)

About Nevro:

Nevro (NYSE: NVRO) is a global medical device company headquartered in Redwood City, California. We are focused on delivering comprehensive, life-changing solutions that continue to set the standard for enduring patient outcomes in chronic pain treatment. The company started with a simple mission to help more patients suffering from debilitating pain and developed its proprietary 10 kHz Therapy, an evidence-based, non-pharmacologic innovation that has impacted the lives of more than 100,000 patients globally.

Nevro’s comprehensive HFX™ spinal cord stimulation (SCS) platform includes a Senza SCS system and support services for the treatment of chronic trunk and limb pain and painful diabetic neuropathy.  Senza®, Senza II®, Senza Omnia™, and Senza HFX iQ™ are the only SCS systems that deliver Nevro's proprietary 10 kHz Therapy. HFX iQ, Nevro’s latest innovation, is the first and only SCS System that uses Artificial Intelligence to optimize and maintain pain relief using each patient's response¹.Nevro’s unique support services provide every patient with an HFX Coach™ throughout their pain relief journey and every physician with HFX Cloud™ insights for enhanced patient and practice management. 

The individual in this role is responsible for the further development, implementation, management and execution of an effective strategy (and corresponding marketing plan) to continue driving the successful achievement of our commercial objectives tied to the PDN market opportunity. The individual will have significant interaction with the broader marketing organization, professional education and the field-based sales force, and must work collaboratively to create plans and ensure that the launch is well executed cross-functionally. This position reports to the Sr. Director, HCP Marketing.

• • Develop and drive a comprehensive launch strategy including plans for customer segmentation, product positioning, patient awareness, referral development, payer marketing, societal engagement and KOL advocacy.
  • Develop downstream activities and execute agreed upon commercial plans in conjunction with Sales, Upstream Marketing, Med-Ed and Sales Excellence.
  • Analyze business to understand trends and drive recommendations to improve execution of strategic plans.
  • Collect customer insights and competitive intelligence and incorporate into ongoing marketing plans.
  • Develop and maintain strong relationships with key opinion leaders and key customers.
  • Develop strong credibility with sales team and customers through procedural, product, and competitor/competitive therapy knowledge.
  • Partner with Sales Excellence to ensure the effective training of the sales team.
  • Ensure that all marketing activities conform to company guidelines and local laws.
  • Other duties as assigned.

• Bachelor’s degree. MBA preferred.
• 10+ years of experience in medical device or biotech marketing

• Direct experience and responsibility of successfully managing a multi hundred-million-dollar business in a competitive market.
• Experience developing and launching into new markets.
• Prior diabetes and market development experience.
• Downstream marketing experience in a highly competitive medical device market.
• Strong team player who can incorporate input from others and can generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic work environment.
• Ability to speak up when important information or questions must be raised and takes action when issues must be addressed.
• Strong and creative thinker who is intellectually curious.
• Sound decision making capabilities.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Ability to develop strong relationships with customers, clinical & sales partners.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
• Ability to work in hospitals, operating rooms, clinics, and surgical centers.
• Domestic and international travel up to 50%.

$160,654 - $220,900. The final starting salary offer to the successful candidate will be determined by evaluating several factors, such as education, experience, knowledge, skills, internal equity, alignment with market data, and geography. *Nevro is a multi-state employer, so the target pay range may increase or decrease depending on the city/state.

Full-time Nevro team members enjoy a full suite of additional benefits such as market-leading medical, dental, and vision benefits, 401k matching, ample vacation time, pre-tax savings perks, tuition reimbursement, Employee Stock Purchase Plan (ESPP), short and/or long-term incentive opportunities, recognition awards, volunteer time off, and several employee resource groups that focus on supporting our Wellness, Leadership Development, and Diversity and Inclusion.

Nevro offers equal employment opportunity, regardless of race, color, creed, religion, national origin, marital or family status, sex, sexual orientation, gender expression (including religious dress and grooming practices), gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), physical or mental condition, protected veteran status, disability, age or other characteristics protected by laws.