Director of Marketing

Company Overview

Booth and Partners is a leading offshore staffing company specializing in building dedicated offshore/nearshore teams in the Philippines and Colombia for international clients. We help businesses scale by providing tailored outsourcing solutions that drive operational efficiency, cost savings, and long-term growth. As a 1% for the Planet company, we are deeply committed to corporate social responsibility, sustainability, and empowering our people to make a positive impact on the world.

Position Overview

The Director of Marketing will lead the strategic marketing efforts to drive revenue growth, increase brand awareness, and attract top talent for both our clients and internal teams. This role requires a dynamic leader with the ability to develop and execute comprehensive marketing strategies, build and nurture a high-performing team, and ensure alignment between marketing initiatives and overall business objectives. You will be responsible for driving demand generation, building Booth and Partners’ employer brand, and enhancing communications efforts across multiple channels

Key Responsibilities

• Main Tasks:
  

• Strategic Marketing Leadership: Execute a comprehensive global marketing strategy to support Booth and Partners’ business goals, with a focus on client acquisition, talent acquisition, and enhancing brand awareness. Build, mentor, and lead a high-performing marketing team across key areas, including demand generation, branding, PR, communications, and employer branding, ensuring seamless alignment and collaboration across all marketing functions to drive success.
  

• Performance Marketing: Oversee and lead performance marketing and demand generation strategies across multi-channel campaigns, including Google Ads, Meta, LinkedIn, content, and email marketing, to drive high-quality leads for client acquisition and talent recruitment. Manage and mentor teams to optimize paid media efforts and ensure alignment with business goals. Leverage analytics platforms to guide data-driven decision-making, track performance metrics, and report on campaign effectiveness to key stakeholders.
  

• Brand and Employer Branding Development: Lead the alignment of Booth and Partners’ brand identity, ensuring consistent messaging and creative execution across all channels. Collaborate with Talent Acquisition to create engaging employer branding initiatives that attract top-tier talent and authentically communicate the company’s core values and CSR commitments.
  

Requirements

Must-Have:

• 10+ years of experience in marketing leadership roles
  

• Proven experience in developing and executing multi-channel marketing strategies (digital, content, PR, and performance marketing) with a track record of driving revenue growth and client acquisition.
  

• Strong leadership and team management skills, with experience leading high-performing teams in fast-paced environments.
  

• Expertise in demand generation, employer branding, and scaling marketing functions to meet growth goals.
  

• Experience with marketing automation, CRM platforms (HubSpot, Zoho), and performance analytics tools (Looker, GA4, etc.).
  

• Strong communication skills with the ability to convey complex ideas clearly and effectively to stakeholders at all levels.
  

• A strategic thinker who is also hands-on, with a bias toward action and results.
  

• Google Suite (Ads, Analytics, GTM, Search Console, Looker) - Google Certifications
  

Good-to-Have: Meta Certification

Benefits