Senior Director of Product Marketing

Company Overview

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. As remote and hybrid work has become the new normal, our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.

LucidLink’s solution is designed for workflows involving huge files, massive data sets and real-time collaboration. Our customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E and Netflix. We were founded in 2016 by storage industry experts and support over one billion customer files across more than 40+ countries. LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia.

Reasons to Join LucidLink:

• Tackle Big Challenges: You’ll have the chance to solve complex, high-stakes problems that redefine how teams collaborate globally. By starting with the Media & Entertainment industry and expanding into data-intensive sectors, you’ll gain deep insight into cutting-edge technologies and play a role in shaping the future of global workflows.

• Values-Led Culture: Our values don’t just exist on paper—they guide every decision and interaction. You’ll thrive in an environment where integrity, innovation, and empathy are at the core of how we operate, empowering you to grow personally and professionally.

• Hypergrowth Journey: Joining a company with triple-digit growth rates means unparalleled opportunities for advancement, learning, and being part of an exciting journey toward unicorn status. You’ll experience the adrenaline of startup speed combined with the satisfaction of building something truly impactful.

• Immediate Impact: At LucidLink, your work will matter—immediately. You’ll be part of a tight-knit team of 170+ builders working at startup speed, where your ideas and actions will create tangible, exponential results that contribute to our collective success.

• Comprehensive Benefits: We believe in investing in our people. With unlimited PTO, a competitive salary, stock options, and full health coverage, you’ll feel supported both professionally and personally while enjoying a strong work-life balance.

The Job

As the Senior Director of Product Marketing, you will play a pivotal role in making LucidLink the essential Storage Collaboration platform for the Creative Industries and expand into new data-intensive verticals.  You will craft a compelling narrative that owns LucidLink’s differentiation, grow a full-funnel content engine to feed our SLG and PLG growth motions, and scale product launch capabilities to drive awareness, adoption, and retention for major product releases planned in 2025 and beyond. This role demands a blend of strategic thinking, deep collaboration with Sales and Product, and hands-on execution. It will report directly to the VP of Marketing. 

Key Responsibilities:

• Drive Product Differentiation and Category Leadership:

  • Define and position LucidLink’s leadership in the Storage Collaboration category, leveraging insights from customers, competitors and thought leaders to craft a market-leading narrative.

  • Develop frameworks that highlight LucidLink’s unique value, connecting product capabilities to the specific pain points and goals of our ICPs.

• Develop an Insight-Driven Content Engine:

  • Build a scalable ICP/Persona-driven content strategy that engages target audiences at every stage of the funnel to grow sales pipeline and velocity.

  • Lead the content marketing team to create compelling product stories, customer success stories, and UGC-driven campaigns to drive organic growth and awareness.

• Scale Launch and Campaign Excellence:

  • Lead the strategy and execution for small features releases and two major launch activations per year, achieving measurable adoption milestones and enabling cross-functional alignment.

  • Drive co-marketing efforts that extend LucidLink’s reach through its community of customers, strategic partners and developer ecosystem.

• Amplify Customer Insights Across the Business:

  • Launch and oversee a Voice of the Customer program in partnership with the Community team, ensuring insights inform the roadmap and resonate in messaging across Sales and Marketing.

  • Partner with Product teams to deliver customer-first innovations, ensuring feedback loops continuously improve adoption and satisfaction.

• Sales and Marketing Team Enablement:

  • Equip Sales with world-class enablement materials—battle cards, ROI tools, competitive analysis—to drive a 20% improvement in close rates.

  • Foster operational efficiency by mentoring Marketing team members and implementing best practices from high-growth SaaS companies.

Job Requirements:

• Experience: 10+ years in Product Marketing, with a proven track record leading and scaling teams at high growth B2B SaaS companies from Series C onwards.

• Multi-Motion GTM: Proven track record of building and managing GTM functions in complex B2B SaaS environments with a Sales-led growth motion. Experience in PLG as well is a bonus.

• Strategic Vision: Deep understanding of category creation and building product differentiation that creates an edge in competitive SaaS markets.

• Customer Obsession: Passionate about understanding customer pain points and leveraging insights to shape positioning and go-to-market strategies that deliver instant relevance and credibility.

• Storytelling Excellence: Exceptional ability to translate complex product features into compelling, relatable narratives that inspire action across both technical and non-technical audiences.

• Cross-Functional Leadership: Proven ability to align and build with Product, Sales, and Marketing teams to deliver shared ownership of goals.

• Data-Informed Decision-Maker: Expertise in leveraging analytics (Amplitude, Salesforce, Marketo, ZoomInfo), customer feedback, and market research to inform strategy and measure success.

• Operational Execution: Demonstrated skill in driving efficiency through process and technology implementation from ideation to execution.

The salary range provided for this position is an estimated guideline from a salary database. Total compensation for this position may also include equity, variable pay, and employee benefits. We consider a wide range of factors when making compensation decisions, including but not limited to relevant experience, knowledge, training, and skill sets; market conditions; and internal equity. Compensation ranges may also vary based on location.

LucidLink is an Equal Opportunity Employer. We strongly encourage you to apply, even if you don't believe you meet every requirement on the job description. You might be the right person for this role, or another one. We look forward to hearing from you.