We’re looking for a Brand Director for Global Jordan Streetwear to join our Beaverton-based team. You’ll help create the future of women’s streetwear, serving consumers across the Globe. The candidate should have a nuanced expertise of women’s streetwear and its intersection with sport culture and fashion.
As part of our Global Streetwear Brand team, the Streetwear Brand Director will be responsible for driving the strategic direction for Women’s Streetwear. This role is a steward for the consumer across the brand, helping illustrate the vision of how we can better serve her and delivering brand strategies that grow the business while creating deeper, lasting relationships with our consumer.
The candidate should have comprehensive grasp of the streetwear landscape along with the ability to lead multiple projects through a team and build strong working relationships across a matrixed organization. They should bring a deep understanding of the streetwear retail landscape and a strong digital skillset along with an understanding of all functions of marketing.
They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always. They should be solution oriented, a team first collaborator, energy giver, strategic vision, empathetic and curious to learn
You will partner with our Global Brand Senior Director and marketing leaders to lead our brand plans and key consumer concepts including authoring marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts. You will work across global and geo to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.
Establish and drive a culture of mentorship across the extended team.
Lead the development of an annual Women’s Streetwear brand plan.
Partner with the Sr. Director of Streetwear to define the holistic 3-5 year strategy and create key consumer journeys/stories across different consumer cohorts.
Partner with Product and Merchandising to establish product positioning and naming.
Serve as a specialist within the Streetwear team on the Women’s consumer and partner closely with the consumer insight team to identify insights to action on.
Create and lead seasonal marketing briefs for key seasonal stories, shepherding the creative process of seasonal stories from brief through geo hand off.
WHO YOU WILL WORK WITH
As the Global Streetwear Brand Director, you will report directly into the Global Brand Sr. Director of Streetwear.
You will work within a team of Global Brand Management Directors, Managers and Specialists to build and plan marketing programs that drive brand strength, fuel consumer demand and build our connection with consumers.
You will collaborate with teammates across Jordan Brand to build more effective and efficient ways to connect with streetwear communities across the globe.
You will also collaborate and partner with the following key internal and external partners:
Sport, Energy and Brand Initiative Brand Teammates
Ops and Planning
Brand Creative
Retail Marketing
Digital and Social
Integrated Media and Comms
Sports & Entertainment Marketing
Geo & City Marketing Teams
Merchandising
Product Management
WHAT YOU BRING
10+ years of experience in brand management and marketing and a deep understanding of the digital and retail landscape.
A passion for Jordan Brand and its role in the global cultural landscape.
Demonstrated genuine passion and deep understanding of Streetwear, Basketball culture and fashion.
Dedication to respect, inclusivity, and valuing different perspectives.
Strong written and verbal communication skills.
Experience leading and coaching teams and a team-first mentality.
Ability to write a strategy while leading initiatives and project teams.
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.
An upbeat, positive, and collaborative working style
Strong attention to detail.
Functional Competencies:
Core: Consumer Connection, Brand Planning, Brand Strategy
Art: Creativity and Inspiration, Marketing Mix Modeling
Science: Deep Digital & Retail Channel Understanding, Product Knowledge
Passion: For Streetwear and the Women’s Streetwear Consumer
We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
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