Job description

Overview:

World Travel Holdings is seeking an experienced Social Media Marketing Specialist for the B2B Division based in Ft. Lauderdale, FL . The Social Media Marketing Specialist will help optimize our corporate cial media pages within our Dream Vacations brand. The Social Media Marketing Specialist would be responsible for the day-to-day management of our social media channels, curating engaging content and increasing followers.

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

Responsibilities:

Plan, post and maintain social media marketing campaigns leveraging trending concepts and popular events
Develop an engaging and brand-aligned content calendar, ensuring content schedule deadlines are met – while creating “real time” content to compliment pre-planned content
Use photography and videography to create social graphics and videos
Create and edit reels and stories for social media posts that will resonate with existing audiences and attract new audiences
Content creation - writing, proofing, and editing before publishing
Review live content monthly, collect data and create reports outlining success rates
Brainstorm new and creative growth strategies, provide guidance to improve engagement
Leverage social media insights to optimize our page content, increase followers and engagement
Support our network of travel agents with virtual training presentations and answering social media questions
Collaborate with in-house graphic design team to develop creative assets that support marketing initiatives
Provide support to the marketing department and assist with daily functions of marketing programs and tools
Oversee daily marketing tasks, must be willing to be flexible to do whatever is needed

Qualifications:

2+ years of experience in social media marketing
Bachelor's degree in marketing or similar
Working knowledge of social media platforms including Facebook, Instagram, YouTube, LinkedIn, etc
Incredible attention to detail, including meticulous proofreading and fact-checking skills
Experience creating and editing video reels
Knowledge of social media analytics tools for tracking and measuring
A self-starter who can work independently with little supervision or direction
Experience working with a virtual staff or experience with video conferencing tools is a plus
Must be able to work under pressure and manage multiple projects simultaneously
Excellent oral and written communication skills
Knowledge of the cruise or travel industry is a plus