LinkedIn Strategist (Freelance, Remote)

A leading Singapore-based telecom client is seeking a LinkedIn Strategist (Freelance, Remote) to drive the client's social media presence and enhance their B2B engagement on LinkedIn. The ideal candidate will have a deep understanding of LinkedIn as a platform, a track record of creating successful strategies, and the ability to manage and grow our company profile. This role is pivotal in connecting the client's brand with its audience in the telecommunications space.

RESPONSIBILITIES

• Design and implement comprehensive LinkedIn strategies that align with client's business objectives and enhance brand visibility.
• Collaborate with writers to create compelling, relevant, and engaging content tailored to LinkedIn audience.
• Ensure that the content of the company’s LinkedIn profile reflects the client's brand identity and values.
• Monitor, analyze, and report on the effectiveness of LinkedIn posts and strategies, using insights to refine future initiatives.
• Work closely with cross-functional teams, including marketing, sales, and external agencies, to ensure cohesive messaging and branding.
• Lead projects related to LinkedIn initiatives, ensuring timely delivery and alignment with overall marketing strategies.
• Communicate effectively with clients to understand their needs and present strategic recommendations.

• Proven experience managing and strategizing LinkedIn accounts, preferably in a B2B tech environment.
• Strong writing and editing skills, with the ability to review and refine content for maximum impact.
• Proficient in analyzing social media metrics and translating data into actionable strategies.
• Experience working with or in a marketing agency is an added advantage.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills, with the ability to engage and influence stakeholders.