Job description

Position Summary:

The Social Media Administrator is responsible for managing and enhancing the company's online presence across various social media platforms. This role involves creating, scheduling, and analyzing content to engage target audiences, build brand awareness, and drive traffic to the company’s digital channels. The ideal candidate is creative, detail-oriented, and possesses strong communication skills with a deep understanding of social media trends and best practices.

Job Details:

Work from home
Monday to Friday | 7 PM to 4 AM
*Following US Holidays

Responsibilities:

Develop, curate, and manage published content (images, video, written) across social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and others.
Create engaging and relevant content that aligns with the company’s brand voice and marketing objectives.
Schedule and publish posts using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Monitor and respond to comments, messages, and mentions in a timely and professional manner.
Foster positive interactions with followers, addressing inquiries and managing feedback or complaints.
Assist in developing and implementing social media strategies to increase brand visibility, engagement, and follower growth.
Collaborate with the marketing team to align social media initiatives with broader marketing campaigns and company goals.
Stay updated on industry trends, emerging platforms, and best practices to continuously improve social media efforts.
Track and analyze social media performance metrics using analytics tools (e.g., Google Analytics, platform-specific insights).
Prepare regular reports on key performance indicators (KPIs) such as engagement rates, reach, conversion rates, and ROI.
Assist in planning and executing paid social media campaigns, including budget management and ad performance tracking.
Collaborate with the design team to create visually appealing and effective promotional materials.
Monitor and report on the success of advertising efforts, adjusting strategies as needed.
Ensure all social media activities adhere to the company’s brand guidelines and maintain a consistent voice and aesthetic.
Coordinate with other departments to accurately represent products, services, and company updates.

Qualifications

Bachelor’s degree in marketing, Communications, Business, or a related field preferred.
At least 2 years’ experience in managing social media platforms for businesses or organizations.
Experience with social media management and analytics tools.
Excellent written and verbal communication skills.
Strong understanding of social media platforms, their respective audiences, and best practices.
Creative thinking and ability to generate innovative content ideas.
Basic graphic design skills (experience with tools like Adobe Creative Suite, Canva, etc.) are a plus.
Time management and organizational skills to handle multiple projects simultaneously.
Proficiency in Microsoft Office Suite or Google Workspace.
Familiarity with SEO principles and digital marketing concepts.
Knowledge of content management systems (CMS) is advantageous.
Willingness to learn and adapt to new platforms, tools, and changing social media landscapes.
Ensuring accuracy and consistency in all social media posts and communications.
Collaborative mindset with the ability to work effectively within a team environment.
Focused on understanding and meeting the needs of the target audience.