Web and Digital Journey Manager

Our belief:

·       At SOLPLANET, we are driven by a simple idea: solar for everybody

·       We strive to create the best possible experience for distributors, installers and end users

·       That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly

Who We Are:

·       Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.

·       AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China

·       With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide

·       AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider

·       Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day

Title: Web and Digital Journey Manager

Industry: Photovoltaic, Solar Inverter, EV Charger

Primary Location: European Country, preferably in CET +/-1

Employment Type: Full-time

Overview and purpose of the role – How you will help us:

The Web and Digital Journey Manager / Website and CRM Lead plays a pivotal role in shaping and optimizing the company’s digital presence and customer journey. This position is responsible for managing and maintaining the corporate website, leading the creation of a new homepage, and ensuring all digital touchpoints are aligned with the customer journey strategy. Additionally, the role includes creating high-performing landing pages, acting as the key user for the CRM system, and training team members on its functionality. A core focus is on tracking performance metrics, driving conversion optimization, and ensuring a seamless and engaging digital experience that supports business goals.

This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director

Key responsibilities

·       Website Management and Strategy

-     Oversee the management, maintenance, and continuous optimization of the corporate website and its local country versions

-     Lead the creation and implementation of a new homepage in alignment with company objectives and brand guidelines.

-     Develop and execute a comprehensive website strategy to ensure a high-quality, user-friendly experience and conversion

-     Search Engine Optimization (SEO) of website

·       User Experience (UX) and User Interface (UI)

-     Enhance website usability by ensuring intuitive navigation and design.

-     Collaborate with designers to create seamless UX/UI experiences that align with customer needs and business goals.

·       Digital Touchpoint Management

-     Manage and optimize key touchpoints along the digital customer journey to create a cohesive and engaging experience.

-     Ensure consistency in messaging and design across all digital touchpoints, optimizing CTAs for conversion

·       CRM Ownership and Team Enablement

-     Act as the CRM key user, ensuring the system meets business needs and supports the digital marketing strategy.

-     Provide training and ongoing support to team members to maximize CRM adoption and effectiveness.

·       Campaign Coordination: Collaborate with the content and performance marketing team to coordinate digital campaigns, by creating landing pages aiming conversion

·       Cross-Departmental Alignment: Work closely with headquarters to ensure alignment of content with global campaigns and roadmaps.

·       Local Market Support: Act as the go-to resource for local marketers, providing guidance and support for content marketing initiatives tailored to their specific markets.

·       Agencies and Vendors: Steering of external agencies and freelancers involved in the successful implementation of the content marketing strategy

·       Performance Tracking and Optimization: Track website performance and identify areas for optimization, driving a continuous improvement and learning process.

·       Community and MQL Management: Manage arketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.

·       Budget Alignment: Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework.

·       Cross-Country Learning and Best Practices: Organize and manage cross-country learning sessions, sharing best practices and insights across regional teams.

Key stakeholders

This role will closely collaborate with:

·       HQs Marketing Team: Ensure alignment of web content based on global corporate brand and portfolio strategy

·       Solplanet Central Marketing Team: alignment for cohesion between web content, content marketing, performance marketing and PR based on brand strategy and product launch roadmap

·       Performance Marketing Team: Coordinate digital campaigns and track performance metrics in terms of conversion along the customer journey

·       Local Marketeers: Provide support and guidance regarding CRM and localized versions of the website and landing pages

·       Cross-country Project Leaders: collaborate to ensure alignment of all marketing activities

Creative Team: Work together with external players and internal colleagues to create

Requirements

Required qualifications

·       Bachelor’s degree in Marketing, Digital Marketing, Communications, Web Development, or a related field.

·       5–8 years of professional experience in website management, digital marketing, with a strong focus on web, UX/UI or related roles

·       In-depth knowledge of common CMSs and digital platforms

·       Proven experience in building and managing homepages and digital touchpoints

·       Proficiency in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting.

·       Track record of driving conversion rate optimization and improving performance metrics.

·       Proficiency in website analytics tools (e.g., Google Analytics, Hotjar) for tracking and optimizing performance.

·       Strong understanding of SEO principles and how to implement them to boost organic traffic.

·       Familiarity with HTML, CSS, and basic web development for collaboration with developers (coding expertise is not mandatory but a bonus).

·       Knowledge of UX/UI principles and tools like Figma, Sketch, or Adobe XD.

·       Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.

·       Experience collaborating with cross-functional teams in a global or regional environment.

·       Fluency in English and at least one additional European language (mother tongue level).

Competencies

• Strategic Thinking: Ability to develop and execute long-term strategies aligned with business goals.
• Creativity and Innovation: Skilled at generating new ideas and approaches to generate traffic, conversions and stand out in a competitive landscape.
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for continuous improvement.
• Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Collaboration, Cross-Cultural and Cross-Functional Teamwork: Ability to work effectively with teams across departments, countries, and cultures and in different languages
• Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution.
• Adaptability: Thrives in a dynamic environment, with the ability to pivot strategies based on performance data or shifting priorities.
• Leadership and Influence: Inspires and guides local marketing teams, fostering alignment and engagement across regions.
• Customer-Centric Mindset: Keeps the target audience at the core of all content marketing strategies and decisions.
• Problem-Solving Skills: Proactively identifies challenges and implements effective

Benefits

What we offer:

·       An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.

·       Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.

·       Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance.

·       Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership.

·       A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.

·       Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development.

·       Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.

We look forward to hearing from you!

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