Director of Marketing & Communications

At Ash Grove Cement, people are our first priority. We offer a complete benefits package and opportunities for your continued growth and development!

Summary:

The Director of Marketing & Communications oversees all internal and external communications across the organization, works in close collaboration with senior leadership to develop and execute a comprehensive marketing and communications strategy. This position understands the unique value proposition of the Cement business, and ensures successful marketing and branding focus of company initiatives that support the strategic objectives around our transformation to a Binder company. The position advances the business strategy and ensures that significant corporate developments are effectively communicated to all stakeholders, including employees, media, commercial, and other key audiences. The Director of Marketing & Communications will uphold a strong presence across the Cement operations, traveling to various plants and offices throughout the U.S. and Canada to ensure consistent and effective corporate messaging while collaborating with a matrixed communications network. This position requires a strategic thinker with the ability to navigate complex communications challenges, delivering impactful messaging that supports business goals and enhances the company’s reputation.

What you’ll be contributing:

• Promote and follow all plant safety guidelines.
• Develops and implements a marketing and communications strategy for the company that is aligned with the company's objectives that strengthens the company’s brand identity across key stakeholder audiences
• Works with external stakeholders to recognize external communication opportunities, creating solutions that will drive company strategies.
• Develops and implements brand awareness to drive the transformation the company from a manufacturer to a Binder company.
• Works closely with internal stakeholders at all levels to understand their internal communication needs, provide advice on communications approaches, develops plans, and implement tactics.
• Distills and synthesizes information from multiple sources making them appropriate for targeted stakeholders.
• Coordinates the preparation and delivery of all aspects of video content (planning and coordination, scriptwriting, etc.) and creates brand awareness.
• Identifies challenges and emerging issues faced by the sector and organization.
• Architects and implements a brand strategy for the company, with the brand value proposition and building brand affinity internally and externally; ensures all deliverables meet corporate brand identity and communications guidelines.
• Develops materials that will help promote the company's unique brand as a company.
• Works with commercial and customer solutions teams to develop materials that will support the promotion of new products and enhance go-to-market strategies
• Curates content and increases audience engagement on the organization’s social media channels
• Serves as lead point person on media interactions that help promote and/or impact the organization and actively cultivates and manages press relationships to ensure coverage of issues of strategic importance to the sector, programs, special events, public announcements, and other projects.
• Strengthens the impact and effectiveness of existing communications platforms and create new and innovative communication delivery tactics to maximize messaging impact.
• Serves as the primary point of contact for all media engagements, promoting the organization and its activities.
• Cultivates and manages relationships actively with local, trade, and national media outlets to ensure coverage of key issues, programs, special events, public announcements, and other initiatives of strategic importance to the business.
• Supports new product development by creating impactful product branding materials that promotes the benefits of the immerging product
• Manages the development, distribution, and maintenance of all print and electronic collateral, including, but not limited to; Townhalls, newsletters, brochures, and the company's website.
• Builds relationships with key contacts across the CRH Americas and CRH Group.
• Leads planning, training, and execution for managing communications in the event of crisis and mitigating risks.
• Organizes internal communications to support site visits, conferences, and events.
• Ensures communications activities are coordinated and integrated to ensure a reasonable flow of information and visibility for various business groups.
• Oversees or executes all copies intended for public consumption to ensure their alignment with Group policies and processes.
• Supports leadership with talking points, speeches, presentations, and other supporting material.
• Additional duties as assigned by supervisor.

To succeed in this position, you will need:

• Ability to read, write, and understand warning labels, instructions, signs, etc.
• Minimum undergraduate degree in Communications, Marketing, or related field. (Graduate degree a plus)
• Minimum 10 years of experience Leading Communications & Marketing by leveraging modern technologies to boost impact. Managing vendor and consultant relationships including graphic designers, multimedia specialists, freelancers, webcasting services, photographers, and videographers for a large organization. Experienced in relevant industry, understanding key stakeholders and community engagement.
• Proficient in writing (including proofreading and editing skills) English, effective verbal communication, and listening skills
• Ability to promote information sharing
• Ability to work within tight timeframes and meet strict deadlines
• Ability to perform multiple tasks simultaneously with a high degree of accuracy
• Ability to make sound independent judgments regularly
• Ability to possess a high degree of initiative
• Proficient in project management skills
• Ability to proactively approach responsibilities
• Ability to build and manages effective teams
• Ability to make decisions and solve problems with high attention to detail and accuracy
• Ability to work in conjunction with and collaborate with others
• Ability to work in a fast-paced, dynamic environment
• Ability to successfully work with senior executives and other internal stakeholders
• Knowledge of Microsoft Office Suite, Adobe Suite, WordPress, CMS, and social media platforms

What’s next for you?

We provide stability and advancement opportunities across North America. Use our tuition reimbursement program to help you meet your career goals.

The above duties and responsibilities are representative of the nature and level of work assigned and are not necessarily all-inclusive. The physical demands, working environment, and other conditions of employment listed in this document are representative of but are not intended to provide an exhaustive list of the requirements for positions in this classification. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.