Senior Director, Product and Solutions Marketing

The Role:

You are a dynamic and experienced product and solution marketing leader, ready to lead an industry-focused team to play a key role in driving the go-to-market strategy for the Ping Identity Platform's solutions. You will be instrumental in driving growth by tailoring our messaging, positioning, and marketing strategies to resonate deeply with key industry verticals such as financial services, insurance, healthcare, retail, government, telecommunications and others.

With a proven track record in B2B software marketing, particularly within identity management or cybersecurity, you possess deep expertise in understanding industry-specific challenges, trends, and compliance requirements of a global customer base. You’re an expert in fostering strong team collaboration, particularly with demand generation, sales enablement, product management and other cross-functional workstreams to create compelling value propositions and deliver solutions that address the unique needs of our target industries.

You Will:

• Lead and mentor a high-performing team of product and solution marketers.
• Foster a collaborative, innovative, and metrics-driven culture within the team.
• Define and maintain the industry vertical marketing strategy, ensuring alignment with Ping’s overall marketing strategy, corporate objectives, and revenue goals.
• Identify and prioritize target verticals based on market trends, customer needs, and competitive insights.
• Maintain a deep understanding of target verticals, including customer pain points, market dynamics, compliance needs, and emerging trends.
• Lead the development of tailored messaging, positioning, and value propositions for each vertical.
• Help position the company as a thought leader by contributing to content such as whitepapers, webinars, and industry events.
• Collaborate with sales enablement to create industry-specific sales tools, presentations, and playbooks.
• Partner with demand generation teams to design and execute campaigns targeting key verticals to support efficient pipeline generation.
• Work closely with product management to align product roadmaps with industry-specific needs.
• Collaborate with the customer success team to develop case studies and testimonials from vertical-specific clients.

You Have:

• Extensive experience in product and solutions marketing, preferably in the identity and access management or cybersecurity space.
• Proven success in leading and growing a product and solution marketing team.
• Excellent cross-functional leadership and influence skills.
• Demonstrated ability to deliver results in a fast-paced, high-growth environment.
• Experience managing multiple projects simultaneously while meeting deadlines.
• Strong content creation skills, including the ability to develop compelling marketing materials.
• Excellent verbal, written, presentation and communication skills, with experience presenting to executives, sales teams, and customers.
• Bachelor’s degree in marketing, business, or a related field.

You Have an Advantage if You Have:

• Strong understanding of identity management, cybersecurity, or SaaS industries
• Experience marketing to large enterprises and understanding of their unique needs and challenges
• Technical background or experience working with enterprise software solutions.

USA: $200,000-$220,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.