Product Marketing Manager

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

As a Product Marketing Manager, you will be responsible for the creation and execution of the industry-specific marketing strategy that demonstrates 8x8's unique combination of technological leadership and industry experience.

Responsibilities
Identify, develop and maintain industry-specific knowledge such as customer problems, use case scenarios, buyer ecosystem, purchase motivators, and personas that underpin the development of competitive differentiation points for sales, to inform product decisions and create preference with buyers
Develop industry-relevant product value propositions, positioning and messaging that define the brand, differentiate 8x8 vs competitors and demonstrate relevance to the target buyers
Translate product-specific features into industry-relevant benefits that buyers and users can understand, care about, and are willing to pay for
Create and deploy industry-specific marketing materials and collateral specifically designed for each stage of the buyer's journey and key personas
Translate technical capabilities into relevant benefits to create content in the form of ebooks, blogs, articles, videos, solution overviews, magazines, podcasts and digital marketing assets designed to build awareness
Ensure sales, partners and internal teams are enabled to successfully evangelize the 8x8 story for the targeted verticals with accurate and up-to-date sales tools and content relevant to each stage of the buyer's journey
Collaborate with Sales teams to provide Solution and Vertical Marketing support where needed including product roadmap reviews, case studies, ROI proof points and web content to support pipeline volume and velocity.
Work closely with product management and product marketing to help shape the product roadmap based on feedback and experience from interactions with customers, prospects, partners, analysts, and industry experts
Drive primary research, segmentation analysis and 1:1 customer interviews that underpin thought leadership and industry-specific content development. Own competitive intelligence and analysis for your target vertical, including win-loss, competitive positioning.
Evangelize your products, solutions and industry best practices to support closing deals through product presentations and demonstrations to the field and customers (trade shows, roadshows, customer briefings, webinars)
Establish a leading online experience for the targeted industries
Drive primary research, segmentation analysis and 1:1 customer interviews that underpin thought leadership and product-specific content development. Own competitive intelligence and analysis for your product line, including win-loss, competitive positioning

Qualifications
A solid track record of Product, Vertical or Solution Marketing experience, ideally with a SaaS solution provider
Excellent knowledge of Vertical Marketing, Product Marketing and/or Product Management practice
Excellent analytical, presentation and oral communication skills
Ability to thrive in a collaborative, creative team atmosphere
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Sharp analytical and problem-solving skills
Strong public speaker, comfortable with large groups, c-level executives, customers
Detail and results-oriented; skilled at both planning and hands-on execution
Work effectively with internal cross-functional teams and external customers and across continents with global team members

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

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