Business and Market Insights Partner

Job Description Summary

The Business Insights Partner provides strategic business insights capabilities for the Pharmaceutical Diagnostics (PDx) team. You will work closely with the PDx Product Leadership team to plan for, and provide the necessary datapoints and insights to execute and deploy business strategies for Contrast Media and / or radiopharmaceuticals. You will collaborate with commercial, medical, clinical, marketing, market access & regulatory teams, as well as the launch excellence director, to gain latest insights/trends and translate their impact on current and future business strategy.

You will bring independent and strategic thinking to the NPIs (New Product Introductions), current portfolio, supporting and challenging where appropriate. You will play a key role in planning future projects, forming plans based on data gaps and considering strategic requirements. The role requires consolidation and triangulation of data and information from primary market research, voice of customer, secondary data sources and competitive intelligence to form insights and recommendations.

The role is part of the PDx (Pharmaceutical Diagnostics Business) Strategy and Evaluation Team, and reports directly to the Business and Market Insights Leader.

The Business Insights Partner runs market research projects autonomously, so requires extensive experience of executing market research programs, strong project management skills, quality control and vendor management. The ideal candidate should also have a solid understanding of the product lifecycle research steps and have experience in typical marketing and commercial pre-launch and post-launch activities. Some agency-side experience (market research or consulting) is desired.

Responsibilities

Job Description

• Lead the development of key strategic marketplace and customer insights through primary or secondary research
• Consolidate and triangulate data and information from primary market research, secondary data sources and competitive intelligence into insights, create syntheses (proactively, where relevant) and make actionable business recommendations
• Support product leaders with development of robust insight-based business cases for NPIs, proactively suggest updates to existing business cases to reflect market dynamics
• Monitor competitor activity, relaying important news to key stakeholders in a timely manner, and suggesting appropriate actions where relevant
• Identify data gaps and generate an annual insights roadmap for the different brands, including the timelines, methodologies, and budget needed to deliver the roadmap
• Work in close collaboration with Marketing to develop Value Propositions, support them with the development of marketing materials to ensure alignment with insights and strategy
• Execute market research projects, including vendor selection and management, engaging with cross-functional teams to get inputs as appropriate throughout the project. Act as a filter between vendor and team, e.g. managing conversations, reviewing materials / presentations to ensure quality and most efficient use of other internal stakeholders’ time. Oversee the development of the final report, ensuring business objectives are addressed and actionable recommendations are developed. Facilitate the delivery of the project readout, leading workshops where relevant. Collaborate with cross-functional teams to form action plans, ensuring implementation of the insights
  
  

This role can be remote and based anywhere in the UK.

Key Skills

• Project management
• Leadership
• Ownership and accountability
• Good communication
• Stakeholder management, negotiation
• Ability to handle difficult situations, proactively suggesting solutions
• Analytical / strategic thinking
• Attention to detail
• Organisation, planning
• Proactive
• Fast learner, able to process a lot of data and translate into insights
• Flexibility, ability to quickly adapt to change
  
  

Qualifications

• Masters or Bachelor’s degree
• Experience in healthcare insights, agency or industry side
• Broad technical experience in different research methods and approaches in the pharmaceutical or diagnostics area
• Strong internal customer management and ability to provide strategic recommendations, taking insights to the next level
• Healthcare/ Pharmaceutical experience
• Substantial experience in market and customer insight generation, in international markets including but not limited to the US
• Experience in both qualitative and quantitative market research skills
• Being able to triangulate and aggregate data from multiple data sources to develop hypotheses and provide a single source of truth
• Strong capability in planning and managing an insights plan
• An aptitude to develop and evaluate product, market, and business forecasts
• Ability to generate insight with low as well as high budgets and under tight deadlines
• Capability to work effectively across a matrix environment and influence without formal authority
• Ability to focus and prioritize effectively with changing priorities
  
  

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing

realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: No