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Freelance Data Strategist / Data Analytics Expert

Remote:

Full Remote

Contract:

Freelance

Experience:

Mid-level (2-5 years)

Work from:

Canada

Offer summary

Qualifications:

Proven experience as a Data Analyst/Strategist, Strong background in GA4 (Google Analytics 4), Expertise in analyzing user behavior on enterprise websites, Experience providing strategic recommendations for optimization.

Key responsabilities:

Audit current GA4 setup and identify issues
Analyze user flows and patterns on the website
Provide actionable insights to improve user experience
Make recommendations for data tracking improvements
Collaborate with internal teams on implementation

Thinkingbox https://thinkingbox.com/

51 - 200 Employees

See more Thinkingbox offers

Job description

Who We Are

Hi! We’re Thinkingbox, a brand experience agency shaping the future through craft and curiosity. Our team brings together unique perspectives in design, technology, and strategy that push the boundaries for our clients to create work that is innovative. We are a curious bunch that loves to think big, continuously learn, and create. We love our culture and the natural collaboration that happens in and around our five offices, from hanging with our office dogs to happy hour Thursdays, we maintain a vibrant work environment. However, for one month a year we encourage our people to explore the world. Try working from another office or even the beaches of Bali and expand your worldview, then bring that experience back to the team.

The Opportunity

We are seeking a freelance Data Strategist / Data Analytics Expert with strong experience in GA4 to support a short-term project focused on a large enterprise website. This role requires an analytical mindset and expertise in tracking user behaviour to help improve the user experience.

What You'll Be Doing

Audit GA4 Setup: Conduct a comprehensive analysis of the current GA4 implementation on our website. Identify any issues, gaps, or inconsistencies in tracking and data collection.

Analyze User Flows: Examine how users navigate through the website pages, identifying key patterns, drop-off points, and areas of friction.

Insight Generation: Provide actionable insights and recommendations based on user behavior analysis to inform our ongoing efforts to optimize the website experience.

Tracking Recommendations: Suggest improvements for data tracking in GA4, including enhancements to event tracking, conversions, and goal configurations to better capture meaningful metrics.

Collaboration: Work closely with our internal team to ensure recommendations align with business objectives and can be implemented effectively.

What You'll Bring

Proven experience as a Data Analyst / Strategist with a strong background in GA4 (Google Analytics 4).

Demonstrated expertise in analyzing user behavior and user flows on complex, enterprise-level websites.

Experience providing actionable insights and strategic recommendations for website optimization.

Excellent communication skills to present findings and collaborate with internal stakeholders.

Project Details

Start Date: Mid- to late-November

Project Duration: 3 to 5 weeks

Equal Opportunity

Here at Thinkingbox, we are committed to building an environment where our employees continuously feel included, valued and heard. Diversity is our creative strength and it’s a combination of our unique experiences and perspectives that make for some of the best problem-solving. The result? Creativity, growth and innovation. We strongly encourage all applicants, regardless of race, ethnicity, religion, sex, national origin, sexual orientation, age, disability, or gender identity to apply.

To Apply

Thank you for taking the time to apply with Thinkingbox! Please remember to include your resume. Due to the number of applications we receive, we are not able to contact everyone who applies. Do note however that all applications are stored in our talent database and will be considered for future opportunities!