Demand Generation Manager, EMEA South

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management.

At Akeneo, our teammates are the driving force behind who we are and where we want to go as a company. We work every day to shape a first-class work environment and culture, which is rooted in our core values of Humble Hunger, Diligent Benevolence, Responsible Pioneers and Inclusive Community! Our Purple Fire isn’t just a set of values; it’s our unique way of igniting passion and driving excellence. Bold and fun, with a hint of the unexpected - it is the essence of who we are. We want our people to help us grow and to grow with us, and that’s why we do whatever it takes to equip our employees with everything they may need to make a tangible impact on themselves, the business and the company. Let our intrepid three-headed mascot #ZiggyTheHydra welcome you into her world and join us at Akeneo! Learn more about who we are as an employer and about our Culture and Values via our Career page.

Job description

The Demand Generation Manager, based in Paris, will support Akeneo in the strategy and execution of lead generation in Southern Europe. You will support an integrated strategy of paid digital marketing, events/webinars, emailing, social media, and other initiatives to generate leads and return on investment. This role will work closely with sales, operations, and the international marketing team.

The successful candidate will have a keen attention to detail, an aptitude for project management, strong writing skills, a willingness to learn, and a passion for supporting successful activities. You will be integrated into the regional marketing department under the supervision of the EMEA/APAC Marketing Manager, and you’ll manage one working student.

Responsibilities

• Collaborate with marketing teams to support sales activation and the effective use of campaigns and marketing resources.
• Research relevant vendors (trade shows, webinars, paid media, etc.) for our market, targets, and verticals.
• Manage the data and lead import process to support campaign tracking and measurement.
• Contribute to all marketing programs - managing the calendar, promotional plans, and planning.
• Support Akeneo's social media accounts through planning, tracking, and data aggregation.
• Provide social media posts for internal teams.
• Support logistics related to programs.
• Participate in the website updates (blog posts, white papers, etc.).
• Work closely with sales and partner teams to support territory programs and plans to generate qualified leads and pipeline.
• Build the marketing plan to meet the inbound objectives for the year.
• Manage, train and develop the skills of the Demand Generation Specialist Southern Europe (working student).

Qualifications

• You have +2 years of marketing experience
• You act with empathy and communicate with honesty, openness, and respect.
• You have strong communication and organisational skills.
• You are attentive to detail and results-oriented.
• You have experience managing marketing budgets to deliver strong ROI on demand generation activities
• You’re able to adapt to change, take on new projects, and work independently.
• You’re comfortable with marketing automation tools, CMS, and CRM systems.
• You speak French and English fluently (Italian is a plus)

Life at Akeneo

🌎 Diverse, cross-cultural team.

🎉 Annual All Staff gathering week, office parties, team offsites

👋 Top-notch 8-week onboarding programme for new teammates, including live presentations, online courses you can take at your own pace, and an exhaustive checklist with all the resources, calls-to-action and support contacts for a smooth integration into the company.

General

💰 Competitive package and complementary health insurance

Time off

⏰ Flexible working hours and hybrid setup (up to 3-4 days per week working from home)

👶 33 days paid leave if you are the second parent (instead of 28 days)

🏝️ Work from Anywhere Scheme - Explore the possibility of working from anywhere in the world for up to 30 days per year

Health & Wellness

🧘 Individual and confidential coaching sessions with a mental health practitioner of your choice

💆 Massage sessions offered regularly and at a reduced price

Equipment

🔊 Best-in-class communication and collaboration tools: Slack, Notion, Google Suite, Jira, GitHub...

💸 Personal remote allowance to maximize your home office environment

Professional Development

🎫 Participation in in-house events welcoming external guests (i.e. Meetups) or industry events

🧑‍🏫 A €1,000 learning budget per employee per year.

Perks & Discounts

😋 Get your Swile lunch card funded at 50% by the company

🚇 Receive a 50% discount on the transportation pass of your choice

📽️ Comité Social et Economique: advantages and deductions on cultural activities, entertainment etc.

👶 Take advantage of our company crèche whether you need a nursery spot (subject to availability), emergency childcare, or care for Wednesdays and school vacations.

Corporate Responsibility

🤲 Employee Volunteering program: give back to the community with two days per year dedicated to supporting the charities of your choice.

🌈 Join one or several of our Employee Resource Groups and take an active part in promoting diversity and inclusion within our company.

🧑‍🤝‍🧑 Diversity & Inclusion: Akeneo provides and ensures a safe work environment for everyone, regardless of seniority, gender identity, and expression, sexual orientation, disability, mental illness, neuro(a)typicality, personal appearance, body size, race, ethnicity, age, religion, nationality, or other characteristics. Akeneo is deeply anti-racist, anti-homophobic, anti-sexist, anti-ableist, and inclusive. We create the right conditions for you to feel safe and be yourself!

Interview process:

• Interview with Talent Acquisition: A 30-minute conversation with one of our Talent Partners, where you’ll learn more about the role, Akeneo, and briefly go through your experience and expectations.
• Interview with the hiring manager: During this 60-minute interview, you'll meet with your future manager and learn more about the role. The manager will also evaluate your hard/soft skills by discussing your experience in more detail. 
• Interview with the leadership: During this 60-minute interview, you'll meet with the VP of Marketing as well as the hiring manager. They will cover additional aspects of your marketing experience and dig into more specific skills. 

At all stages of your recruitment process, our Talent Acquisition team is committed to giving you an update in a one-week time frame.

So? Is this job description all about you? Then what are you waiting for - click that Apply button so that we can meet you without further delay!
Feeling hesitant because you think you’re not checking 100% of the requirements for the job, but still feel confident and motivated to grow into the position? Don’t hesitate to apply anyway, or reach out to us for questions or clarifications!