Digital Marketer – Demand Generation Specialist

Moving to a new country is as easy as booking a flight!

Jobbatical is using AI and automation to make the employee visa and relocation process faster and less expensive, so businesses can hire whoever they want, from wherever they want. Jobbatical today is the go-to immigration and relocation partner for tech startups and traditional companies alike. Our team is on a mission to make moving to a new country as easy as booking a flight. The best way to do that is by making the hardest part of relocating to another country – immigration – ridiculously easy. 

We help clients like N26, Pipedrive, and Travelperk to relocate people to 30+ countries and are backed by some of the best investors in the world including Union Square Ventures, Inventure, Karma VC, Swiss Post Ventures, et al.

We are seeking an energetic and data-driven Digital Marketer to join our marketing team, with a primary focus on demand generation. The successful candidate will be responsible for driving qualified leads and converting them into opportunities by building, optimising and managing our digital channels to fuel our growth engine.

Your key responsibilities:

• Lead Generation Strategy: Develop and implement demand generation campaigns across multiple channels including search engines, social media, email, content marketing, and paid advertising to drive a continuous flow of qualified leads.
• Campaign Execution: Plan, execute, and optimize digital marketing campaigns to increase brand awareness, attract high-quality prospects, and convert leads into customers.
• SEO/SEM Optimization: Work closely with the content and SEO teams to improve organic visibility and implement SEM strategies for better lead generation.
• Email Marketing: Design and execute email marketing campaigns aimed at nurturing leads and moving them through the sales funnel.
• Content Development: Collaborate with content teams to create relevant, compelling, and conversion-focused assets, including landing pages, blogs, eBooks, webinars, case studies, and whitepapers.
• Paid Advertising: Manage paid channels (Google Ads, LinkedIn, etc.) and optimize ad spend to maximize ROI.
• Analytics & Reporting: Monitor, analyze, and report on the effectiveness of demand generation campaigns, using tools like Google Analytics and Semrush. 
• Marketing Automation: Utilize marketing automation tools to streamline campaign execution, lead nurturing, and segmentation for personalized experiences.

Skills and Experience that help you succeed:

• 3+ years of experience in digital B2B marketing, with a strong focus on demand generation
• Proven ability to design and execute effective demand generation strategies that drive measurable results
• Hands-on experience with digital marketing channels (SEO, SEM, email marketing, social media, display advertising)
• Expertise in marketing automation and CRM tools (e.g., HubSpot, Marketo, Amplemarket, Pipedrive)
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making
• Experience with lead nurturing, and conversion rate optimization
• Excellent communication skills and the ability to collaborate across departments
• Familiarity with content creation and inbound marketing methodologies

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Experience in B2B marketing or technology-focused industries
• Certifications in Google Ads, HubSpot, or similar marketing tools
• Abe to work independently, be proactive and advise on continuous improvement initiatives

We are a remote-friendly company, so you can work from your home office anywhere in the world.

Our offer to you includes:

• Strong compensation package, including company share options
• Wellness and educational perks
• 3 YOLO days annually
• 28 Days annual holiday
• Flexible working time
• Annual offsite and other team events

You can learn more about the company and the team here: https://jobbatical.com/about