The ideal candidate will be a world-class B2B campaign marketing leader with a strong pipeline and revenue orientation. Leading with data driven insights to drive strategy, they will bring experience leading high performing teams of regional product, persona, industry and route to market campaign experts with a demonstrated ability to recruit top-tier talent. An inspirational people leader, this person will have the ability to abolish silos through influence, and will have experience in successfully partnering with field teams and marketing business partners to meet aggressive growth targets.
- Most importantly, the ideal candidate will be a team builder, team player, and a exceptionally collaborative leader. They will have the personal drive, passion, and enthusiasm to both understand and successfully navigate a fast-growing company within the diverse geography of APAC, striving toward market leadership in an evolving marketplace.
- Effective at building and maintaining effective relationships, collaborating, and influencing others; executive presence and executive communications skills as the successful candidate will be an integral member of both the APAC Marketing Leadership team as well as the Global Marketing leadership team.
- Demonstrated success, track record and knowledge in all aspects of modern marketing including persona and segment marketing, digital acquisition, data & insights driven marketing.
- With a background in enterprise cloud, this leader will have technical and market acumen; they will be able to quickly drive effective campaigns in a competitive environment. They will bring a passion and a skill building businesses through demand programs and enabling sales teams.
Regional Campaign Leadership: Proven track record and in-depth experience in successfully leading and transforming APAC campaign management from Brand to Demand to Loyalty to drive business results. Ideally, has progressive experience in a cloud business of scale.
Pipeline and Revenue Orientation: Provides leadership and insights into how marketing campaigns, demand generation and events affect business growth (pipeline acceleration, ROI). Effectively partners with and enables sales teams.
Drive Innovation: proven, quantifiable track record driving new marketing approaches, processes and optimisation techniques to better connect with customers and prospects in meaningful ways to illicit action, to meet and/or exceed achieve company targets.
Data & Analytics: Leads with a data-driven and analytically-minded approached to drive customer acquisition, retention and account-building. Builds capabilities to forecast trends and develops field strategies to meet them.
Operational Excellence: Implemented and maintained strong adoption of a business management systems to manage predictable, cohesive and successful marketing programs with consistent reporting on aligned KPI’s and strong controls.
Team & People Leadership: Experience leading a multi-faceted team. Ability to assess and evaluate existing teams, while identifying strong talent, recruiting for diverse skills and perspectives, and possessing the fortitude to hold people accountable.
Creating Change: Diversity, inclusion, and belonging are essential to who ServiceNow is as a company and will be critical in how our leadership and organization grows and innovates in the future.
Collaborative: Able to work cross-functionally with other key stakeholders and position the commercial and financial impact of marketing investments. Strong focus on delivering superior results and business impact.
Leadership: Attract, develop, and retain top talent in the organization. Effectively creates loyalty, trust, and a following. A talent magnet within the APAC IT / B2B marketing sphere. A role model who portrays the highest level of personal ethics and integrity, who expects the same for their organszation.
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
