Enterprise Marketing Director

Enterprise Marketing Director

Location: London

What is VEED.IO?

At VEED, our mission is to make video creation accessible to anyone. No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record → share. With VEED, you can do this with a single tool.

In just a few years, we’ve gone from one user to millions. From no revenue to $35M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.

About the role

We're seeking an experienced Enterprise Marketing Director to lead our B2B marketing efforts and drive sales-assisted growth for VEED. 

In this role, you'll develop and execute comprehensive marketing strategies to generate qualified leads, increase pipeline, and support our enterprise sales team.

What you will do

Demand Generation

• Develop and implement multi-channel demand generation strategies to drive Marketing Qualified Leads (MQLs) and pipeline growth
• Create and manage integrated marketing campaigns across digital advertising, email, content marketing, events, and other channels
• Collaborate closely with sales leadership and growth team to align marketing efforts with revenue goals and support pipeline acceleration
• Utilize marketing automation tools to optimize lead nurturing programs, including lead scoring and segmentation

Strategic Planning

• Define key market segments and develop targeted positioning and messaging for enterprise audiences
• Collaborate with User Research and Data teams to conduct market research and competitive analysis to inform marketing and product strategies
• Collaborate with product management to shape the product roadmap based on market insights
• Develop and manage the enterprise marketing budget, ensuring efficient allocation of resources

Performance Measurement

• Establish benchmarks and KPIs for marketing performance, with a focus on MQLs and pipeline contribution
• Monitor and analyze campaign metrics, including conversion rates, cost per lead, and ROI
• Provide regular reporting on marketing's impact on pipeline and revenue to executive leadership

Brand & Reputation 

• Help define differentiated enterprise brand, within VEED brand guardrails. 
• Collaborate with relevant teams to drive word of mouth at scale - case studies, reviews, other social proof etc. 
• PR - work with PR agency and consultants are appropriate to ensure VEED is achieving relevant placements to become more top of mind as an enterprise solution
• Thought Leadership - lead the development and launch of thought leadership pieces designed to increase our credibility and reach. 
• Identify partnerships that help us become better known and respected as an enterprise solution. Define co-marketing programs and other opportunities (e.g integrations) . 

Team Leadership

• Manage and mentor a team of marketing professionals
• Foster collaboration across marketing, sales, and product teams to ensure alignment on go-to-market strategies

About you

• 10+ years of B2B marketing experience, with at least 5 years in enterprise software or SaaS marketing
• Proven track record of driving pipeline and revenue growth through marketing initiatives
• Strong understanding of enterprise sales cycles and B2B buyer personas
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
• Excellent analytical and data-driven decision-making skills
• Outstanding communication and presentation abilities

Key Attributes:

• Strategic thinker with ability to execute tactically
• Results-oriented with a focus on measurable outcomes, particularly MQLs and pipeline
• Collaborative leader who can work effectively across functions
• Adaptable and comfortable in a fast-paced startup environment
• Passionate about AI technology and its applications in enterprise settings
• This role offers the opportunity to make a significant impact on our company's growth trajectory as we move upmarket. The ideal candidate will bring a mix of strategic vision and hands-on execution skills to drive our demand generation efforts and contribute directly to our pipeline and revenue goals.

What we offer

• Monthly subsidy programme: Different people have different needs and therefore value different benefits. Providing this as a subsidy allows you to have the greatest flexibility to apply to what you value most - whether that be to offset the cost of a co-working space, office furniture, childcare, gym membership, etc.
• Unlimited paid holidays: We value that you get more time with your family and friends.
• Home office set-up: We have an IT Equipment program to make sure your home office is adequately setup with IT equipment including laptops, monitors, headsets/earbuds, keyboards and more!
• Mental health benefit: We’ve partnered with Spill to provide all our employees with confidential mental health support.