Senior Digital Marketing Manager

Job Description

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com

Job Summary:

Supports CooperVision’s US Marketing and Professional Affairs team in the design, development and execution of cross channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist multichannel digital support for rebate, campaign and website data management and reporting. Additional responsibilities include working knowledge and support of Salesforce Marketing Cloud, CRM, and other platforms to support program development and execution.

Responsibilities

Essential Functions & Accountabilities:

Campaign Execution and Reporting:

• Create & execute customer journeys and email marketing campaigns through Salesforce Marketing Cloud. Ensure emails are developed in a manner consistent with best practices to maximize deliverability. Create training and reference documents to ensure the team understands key components need to for a streamline approach.
• Develop and execute email workflows to support brand and account initiatives. Maintain schedule to ensure no overlap in targeting of audiences.
• Ensure that the brand message is consistent across all campaigns
• Monitor and coordinate with customer support to respond in a timely manner
• Collaborate with agencies and brand to support brand strategic objectives. Develop, execute, and manage digital tactics such as search, display, programmatic, social, and other digital tactics designed to drive business and achieve brand objectives.
• Monitor key online marketing metrics to track success and report to brand and management.
• Oversee creation of reporting on KPIs and ROI of digital initiatives
  
  
  

Data Management and Reporting:

• Responsible for data preparation for the purposes of campaign execution
• Responsible for data management for rebate database
• Responsible for data cleansing and integrity of the data
• Consolidate campaign, website data, create and update dashboards
• Review and highlight successes and anomalies on a quarterly basis
  
  
  

Cross-functional Teamwork:

• In conjunction with the broader Marketing team, manage strong working relationship with other functions, including but not limited to: Digital, Sales, Sales Training, Sales Operations, Commercial Operations, Professional Affairs, Finance, Consumer Care, Customer Service, Legal, Regulatory, IT security
• Collaborate with other groups to identify opportunities to assist in the streamlining marketing initiatives and processes
• Manage, choose, and maintain vendor relationships by working to improve processes. Serve as a liaison with internal CVI people to get required information.
  
  
  

Others:

• Participates in the annual development of digital objectives
• Performs other duties related to marketing as required
  
  
  

Travel Requirements:

• Travel will be required as part of this job – up to 10-20% of time
  
  
  

Qualifications

Knowledge, Skills and Abilities:

• Familiarity with marketing automation systems (Salesforce Marketing Cloud, Marketo)
• Familiarity with Cvent
• Strong knowledge of Excel
• Familiarity with BrightEdge
• Familiarity with large rebate programs and databases (development, execution and management)
• Strong influencing skills – able to work across the commercial organization to achieve goals
• Must be proactive, self-motivated with a can-do attitude
• High level of ownership, accountability, and initiative
• Excellent communication and interpersonal skills – verbal, written and presentation
• Ability to multi-task and establish priorities
  
  
  

Work Environment:

• Remote work is an option, otherwise Victor or San Ramon
• Sedentary to light physical effort necessary to perform the job
• Prolonged sitting and using a computer
• Travel will be required as part of this job – up to 10-20% of time
• Access to a fitness facility & an award-winning Corporate Wellness program
  
  
  

Experience:

• 5-7+ years of project management and general marketing experience
• 5+ years of project management experience preferred
  
  
  

Education:

• Bachelor’s degree in business, marketing or relevant
  
  
  

Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran