Sales Director

FliiP is revolutionizing fitness business management through our all-in-one SaaS platform. As a seed-stage startup, we’ve recently raised 4 million CAD and are scaling rapidly, aiming to grow 4x in revenue within 18 months. We serve gyms, yoga studios, martial arts centers, and other fitness businesses with a powerful suite of software solutions that streamline operations and improve customer management.

Role Overview :

We are seeking an experienced and results-driven Sales Director to lead our growing sales team and drive strategic deal execution. As part of the Growth Team, you will manage a team of 3 Account Executives and play a hands-on role in managing the full sales cycle, including both inbound and outbound sales efforts. This role will be essential in building the foundation of our future sales organization, setting us on a path toward international growth and success. You will start by leading a small team, but as we pursue our ambitious growth goals, you will be instrumental in expanding the team to cover Canada, the USA, and Europe.

Key responsibilities :

• Sales Leadership: Lead, mentor, and grow a small but expanding sales team, initially consisting of one Account Executive and two new hires, with a clear roadmap for growth into international markets.

• Full Sales Cycle Management: Own and manage the entire sales cycle, from lead generation (inbound and outbound) to close. Develop strategies to optimize both inbound leads and outbound prospecting efforts.

• Hands-on Deal Management: Personally handle and close large, complex deals, with a focus on multi-location fitness chains and enterprise-level customers.

• Revenue Growth: Develop and execute strategies to quadruple our revenue over the next 18 months by effectively managing the pipeline and driving conversion.

• Sales Strategy & Execution: Collaborate with the Chief Growth Officer to refine our go-to-market strategy, incorporating a balanced mix of inbound and outbound sales tactics, pipeline management, and deal closing.

• Team Development: Help recruit, onboard, and develop new sales talent, fostering a high-performance, goal-oriented sales culture.

• Strategic Partnerships: Potential to expand into overseeing and managing strategic partnerships to drive additional revenue streams and growth opportunities.

• Collaboration: Work closely with marketing and product teams to ensure alignment between sales strategies, customer acquisition efforts, and product development.

• Forecasting & Reporting: Provide accurate sales forecasts, monitor KPIs, and deliver insights on deal flow, pipeline health, and team performance.

Requirements

• 7+ years of full sales cycle experience, preferably in B2B SaaS, including a mix of inbound lead management and outbound prospecting. At least 2 years in a leadership or management role ideally at a seed or Series A startup.
• Proven track record of closing complex, high-value deals, particularly in the fitness or related industries (e.g., wellness, sports, health tech).
• Experience managing both inbound and outbound sales pipelines, with a strategic approach to optimizing lead conversion and deal velocity.
• Strong leadership and team management skills, with a focus on mentoring and developing talent.
• Experience in building and executing a sales strategy from scratch, including team scaling and process improvements.
• Excellent communication and negotiation skills, with the ability to manage relationships with C-suite executives and key decision-makers.
• Hands-on, “roll up your sleeves” approach with a passion for building a business from the ground up.
• Bonus: Bilingual in French (not required) and English.
• Bonus: Experience working in the fitness tech or health SaaS industry.
• Nice to have: Interest or experience in leveraging the newest AI capabilities and automation to create efficient and scalable inbound and outbound sales processes.

Benefits

• Competitive total compensation package.

• Remote-first culture with flexibility.

• The opportunity to shape the future of a fast-growing SaaS startup.

• A collaborative, growth-oriented team culture.

• Direct access to the executive team and significant responsibility from day one.