Marketing Manager

GloballyHired is recruiting for a Marketing Manager. We are seeking a dynamic and entrepreneurial commercial marketing manager to drive the growth of our client's education events. A growing company in the Florida area. This position is fully remote for candidates living inside the United States. The ideal candidate will be a seasoned marketer with a proven track record in managing B2B lead generation and nurturing campaigns across multiple marketing channels. As the B2B Exhibitor Marketing Manager, you will play a key role in supporting the sales and marketing strategy for events and media. You will be responsible for developing and executing lead nurturing and qualification campaigns aimed at increasing prospect readiness for the sales team. Create your profile to be considered for this opening, and also become listed on our site for other opportunities.

Responsibilities:

• Strategic Planning: Focus on aligning client priorities, KPIs, and sales team activities to drive effective lead generation across digital, print, and in-person channels. Secure new clients and retain existing ones through targeted strategies. Develop successful exhibitor and sponsorship marketing plans and campaigns. Oversee the budget for all client marketing activities, ensuring a positive ROI from the campaigns.
• Campaign Management: Work closely with digital teams to implement tracking systems for all client campaigns, continuously optimizing marketing performance. Create integrated multi-channel campaigns that engage clients across various platforms such as email, social media, white papers, blogs, newsletters, paid media, partnerships, and SEO. Enhance on-site experiences at industry events. Collaborate with editorial and marketing teams to generate social and shareable content that boosts exhibition sales.
• Reporting and data insight: Manage and audit client data to ensure completeness and accuracy. Adopt effective data governance practices to prevent over-marketing, fostering sustained audience engagement.
• Team and Stakeholder Communication: Lead and mentor the marketing team, providing guidance and support to ensure the successful execution of marketing initiatives. Communicate strategies, objectives, and results to internal stakeholders, ensuring organizational alignment and understanding.
• Brand Management: Ensure consistency and integrity across all marketing materials and communications, maintaining adherence to brand guidelines.

Qualifications:

• Experience: 3-5 years of experience in B2B marketing, preferably demand generation and/or lead management. Prior experience working in B2B events and media is preferred.
• Communication Skills: Excellent communication skills, both written and verbal, with the ability to effectively communicate ideas, strategies, and results to internal and external stakeholders.
• Digital Marketing: proficiency in digital marketing strategies and channels, including social media, email marketing, content marketing, and CRM software. Experience using other software, such as Salesforce, is a plus.
• Leadership Skills: Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve goals and deliver results.
• Organizational Skills: Ability to maintain an organized workspace.
• Creativity: creative thinking and innovation, with the ability to develop unique and compelling marketing campaigns and initiatives.
• Physical Demands: Standing for long periods of time during events. Carrying small to medium-sized parcels for short distances and longer distances during events.

Benefits:

If hired directly, access the benefits offered by the hiring employer.

If hired as a temporary W-2 employee through GloballyHired, benefit from a comprehensive healthcare package, including Minimum Essential Coverage (MEC) and Most Valuable Plan (MVP) health plans. Additionally, enjoy access to dental, vision, life insurance, Accidental Death & Dismemberment (AD&D) coverage, and 401(k). Choose from convenient weekly or monthly plan options to suit your needs.

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GloballyHired is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. For opportunities located in a region that has enacted fair chance, arrest, or conviction-based employment ordinances, GloballyHired follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes.