Offer summary
Qualifications:
Degree in marketing analytics or equivalent experience, 4+ years experience as a marketing analyst, Experience in B2B SaaS, Knowledge of Adobe Analytics and Salesforce, Experience with data visualization tools like DOMO.
Key responsabilities:
- Analyze effectiveness of marketing campaigns across channels
- Lead measurement plans and ROI analysis for marketing programs
- Create and present reports on KPIs and marketing program success
- Collaborate with stakeholders to inform marketing strategies
- Develop experimentation and A/B testing plans