Marketing Analytics & Process Manager

Our client is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the company programme, participants (e.g. Puma, DHL and SwissRe) are audited, certified and recognised as employers of choice. Established more than 30 years ago, the company now certifies over 2,100 organisations in 121 countries. These certified companies positively impact the lives of over 9m employees globally.

Purpose and contribution to company strategy

Purpose description, summarizing the contribution to the wider company strategy & goals

The purpose of this role is to make marketing measurable and this means taking ownership over the different campaign and analytics tools used by the marketing team. While being tech savvy and having sufficient experience in terms of data analysis, it is crucial to deliver the right input to the right stakeholders in the right way. Reporting needs to be insightful, easy to grasp, and actionable. The Analytics and Process Manager has an oversight over all the campaigns ran by the greater marketing team and ensures all efforts and activities captured correctly using the right tools.

Key result areas and main activities

Key result areas showing what impact the role should have, main activities providing further insight

1.Data Analysis & Reporting

• Collect, clean, and analyse data from various sources (including CRM, Marketing Automation, Google and Social analytics) to identify trends, patterns, and opportunities.
• Deliver weekly, monthly, and quarterly reports, spotlighting KPI's and actionable recommendations focused on marketing data
• Build reports and create analysis based on business requirements
• Monitor the accuracy and reliability of reporting done within the marketing team

2.Digital campaigns

• Oversee digital campaign creation and correct set up for reporting purposes
• Ensure campaigns are created as per best practice and optimised in terms of set up, tracking and targeting
• Make recommendations for improvements

3.Collaboration, Training & Process management

• Deliver relevant education and information session to stakeholders on the usage of dashboards and interpretation of data insights
• Create and optimise campaign creation processes and manage adaption
• Work in synergy with the marketing team to assess campaign efficiency and pinpoint optimization avenues
• Collaborate with the marketing team to define and track KPI’s
• Collaborate with other teams like commercial, product, certifications to drive alignment on process and insights collection
• Drive alignment on definitions, processes and ways of working across the organization

4.Continuous learnings & Improvement

• Stay up-to-date with industry trends and best practices in data analysis and digital campaigns.
• Offer consistent support and propose advancements for the tools and information utilized

Requirements

• Relevant education in marketing and/or data analysis
• 4-5 years’ experience in a relevant marketing analytics role, ideally in a B2B setting
• Experience with Salesforce, Salesforce campaigns and CRM Analytics is a must
• Experience with search and social analytics is a plus
• Advanced knowledge and use of Microsoft Excel is a must, and other data analysis tools (e.g. Phyton) is a plus
• Experience with digital campaigns and best practices (primarily on LinkedIn and Google search) is a plus
• Strong stakeholder management experience
• Demonstrable experience in translating technical information into digestible and actionable insights

Competencies

• Collaboration: Builds partnerships and works collaboratively with others to meet shared objectives.
• Customer focus: Builds strong customer relationships and delivers customer-centric solutions.
• Global perspective: Takes a broad view when approaching issues, using a global lens.
• Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
• Organizational Savvy: Manoeuvres comfortably through complex policy, process, and people-related organizational dynamics.
• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Optimizes work processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
• Situational Adaptability: Adapts approach and demeanour in real time to match the shifting demands of different situations.

Remote in Spain only.