Field Marketing Intern - University Student (Jan 2025)

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

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Why Ciena? 

• We’re a company rooted in people—seeking to create a vibrant and inclusive environment, where everyone feels they can belong.  

• Accelerate your career path by gaining hands-on experience and exposure to the latest technology. Our interns and graduates work on real projects in real time in world class labs. Be a part of tomorrow’s future – today. 

• Mentoring. Networking. Leadership Opportunities. We recognize that the learning doesn’t stop when you leave school - we champion a team environment for development and provide the tools to achieve success. 

• We are big proponents of life-work integration. Our people make a big difference at Ciena, but we want to shine light on their differences outside of working hours too. CienaCares supports non-profit causes important to employees by matching employee financial contributions and dedicating time for volunteering. 

The Opportunity:

1 year work term: January - December 2025

We are open to dates that work for the student who best fits our program.

How You Will Contribute:

This internship with the Field Marketing CALA Team aims to provide a comprehensive and practical learning experience in field marketing, demand generation, account management, data management and project support. The intern will work closely with the CALA Field Marketing team and gain hands-on experience in developing process, managing projects, and supporting various marketing initiatives.

1. Development and Implementation of Campaigns for Demand Generation

-A understanding of marketing principles and strategies for developing effective demand generation campaigns (target audience segmentation, positioning, and messaging)

-Ability to plan and execute end-to-end marketing campaigns, setting campaign objectives, defining target metrics, creating timelines, and coordinating with cross-functional teams

-Developing compelling, customize and engaging content, crafting messages that resonate with the target audience

-The ability to analyze campaign performance, track key metrics, and provide actionable insights. Familiarity with marketing analytics tools and platforms will help in measuring campaign effectiveness and optimizing future efforts

2. Post-Event/Activity Project:

- Develop a Post-Event/Campaign/Activity Follow-Up Blueprint for use across CALA

- Integrate with Salesforce: Implement and manage SFDC campaign codes

- Manage Event List Management: Handle the upload of event lists into SFDC, ensuring accuracy and consistency

- Design and execute a Post-Event Communication Plan/Campaign or Activity Report, including email templates, external feedback surveys, and internal recap templates

- Track key metrics such as the number of attendees and connections made at booths, face-to-face events, dinners, and receptions. Develop a dashboard to present these metrics effectively

- Address the backlog of event lists needing upload, ensuring uniformity across the Field Marketing team

3. Team Project Support:

- Provide support for various projects based on the intern's marketing interests/curiosity and business requirements

- Opportunities include event management, data analysis, Account-Based Marketing (ABM), and social media strategy development

Professional Development Objectives:

1. Skill Development:

- Gain proficiency in marketing tools

- Develop skills in data analysis, project management, and strategic communication

2. Industry Knowledge:

- Acquire a deep understanding of field marketing processes and best practices

- Learn about demand gen marketing strategies and their implementation

3. Career Exploration:

- Explore various facets of marketing to identify areas of interest for future career development

- Network with professionals in different marketing roles to gain insights

What Does Ciena Expect of You?

· A sense of urgency – what’s important to the customer is equally important to you. You make getting things done a priority

· Integrity – you hold yourself to the highest level of personal and professional standards of conduct

· A commitment to innovation – you continually seek to learn, understand new technologies and ever-changing market conditions, and endeavor to apply that knowledge to Ciena’s advantage

· You embrace change – thriving in a diverse environment of ever-changing priorities and sometimes stressful situations.

· The flexibility to work independently with minimal supervision as well as part of a broader team.

The Must Haves:

- Currently pursuing a degree in Marketing, Business, or a related field

- Strong organizational and time management skills. Excellent attention to detail and accuracy

- Strong written and verbal communication skills

- Ability to work independently and collaboratively in a team environment

Assets:

· Experience with Salesforce Dot Com (SFDC) is a plus but not a requirement

· Proficiency in Microsoft Office Suite

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting

pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

In addition to competitive compensation, Ciena offers students access to the Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation pay as required by applicable laws.