Paid Media Specialist (PPC)

This is a remote position.

Role Overview: The Paid Media Specialist is responsible for planning, executing, and managing paid advertising campaigns across multiple platforms. This role requires a strategic thinker with attention to detail and a passion for optimizing performance to maximize ROI. As part of the Consumer Growth team, you’ll report to the Marketing Manager and collaborate closely with other internal teams.

• Monday to Friday
  
• 40 hours per week
  
• 8 AM - 5 PM Phoenix, AZ (Including 1 hour unpaid break)
  

Key Responsibilities and Performance Metrics:

1. Campaign Management:
   

• Key Performance Indicators (KPIs): Campaign ROI, Conversion Rate (CR), Click-Through Rate (CTR)
  

• Expectations:
  

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
  

• Align campaigns with marketing goals to increase brand visibility, engagement, and conversions.
  

• KPIs: Keyword Relevance, Cost-Per-Click (CPC) Reduction, Campaign Performance Uplift
  

• Expectations:
  

• Conduct thorough keyword research and optimize based on data to improve ad relevance.
  

• Continuously update keyword strategies to drive more relevant traffic and higher performance metrics.
  

• KPIs: Budget Efficiency, Return on Ad Spend (ROAS), Spending Within Budget
  

• Expectations:
  

• Monitor campaign budgets and adjust bids to maximize return on investment.
  

• Ensure campaigns stay within allocated budgets and effectively track all expenditures.
  

• KPIs: Report Accuracy (≥ 99%), On-Time Delivery of Reports (≥ 95%), Insights Adoption Rate
  

• Expectations:
  

• Analyze metrics like CTR, conversion rates, and ROAS to identify optimization opportunities.
  

• Deliver regular performance reports to stakeholders, presenting actionable insights to enhance campaign effectiveness.
  

• KPIs: Adoption of Best Practices, Innovation in Campaign Tactics, Integration of New Features
  

• Expectations:
  

• Stay current with industry trends and updates to advertising platforms.
  

• Incorporate new strategies and best practices into campaign management to stay ahead of the curve.
  

• KPIs: Alignment with Design and Analytics Teams, Campaign Integration Success
  

• Expectations:
  

• Collaborate with marketing, design, and analytics teams to ensure seamless integration of paid media efforts.
  

• Provide insights and recommendations to guide the development of creative assets and landing pages.
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field or at least 3 years of experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
  

• Strong understanding of PPC advertising, keyword research, and bid management.
  

• Proficiency in analytics tools such as Google Analytics and SEMrush.
  

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.