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Paid Media Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom

Offer summary

Qualifications:

Experience managing PPC and paid social campaigns, Strong analytical and data interpretation skills, Clear understanding of paid media investment impact.

Key responsabilities:

Develop digital paid media strategy
Lead PPC activity optimization and management
Analyze reporting on paid media performance
Collaborate with teams to improve conversion
Communicate insights to stakeholders

WhoCanFixMyCar https://www.whocanfixmycar.com/

11 - 50 Employees

See more WhoCanFixMyCar offers

Job description

FixMyCar is looking for a Paid Media Manager to drive the strategy on its digital marketing activity across performance channels such as PPC as well as brand activity across multiple online channels.

Sat within the marketing team, this is an integral role in driving better efficiency and effectiveness of our paid media channels, collaborating with other marketing disciplines too to improve overall integrating campaigning to meet business goals.

Key responsibilities of the role include:

Building on a paid media strategy to diversify the digital channel mix and meet business goals at multiple stages of the funnel
Leading the strategy and optimisation of PPC activity across multiple service campaigns
Managing the performance of paid social campaign activity and manage an agency on the planning and optimisations
Responsible for the analysis and reporting of paid media activity and regularly sharing these insights with key stakeholders
Working closely with content, SEO and product teams to improve the conversion of paid inbound traffic
Briefing advertising agencies on the delivery of digital media formats for campaigns and BAU activity
Collaborating on monthly competitor analysis reporting and providing suggestions on optimisations and improvements

Requirements

Experience managing the full life cycle of PPC and paid social campaigns, from planning and set up through to optimisation and reporting.
Analytical mindset: naturally curious and innovative, strong ability to interpret data and confident in identifying results and actions
Commercially astute: clear understanding of how paid media investment is delivering against key objectives and higher business goals
Great collaborator: ability to work with a wide range of marketing disciplines and other stakeholders to support multiple business priorities
Excellent communicator: Able to turn complex data into clear story-telling to improve business understanding and clarity

Benefits