Adthena is an award-winning search intelligence platform with the unique combination of patented, AI-driven technology, and a supportive team of paid search experts, to help brands, marketers, and agencies dominate their competitive landscapes.
We provide customers around the world with a clear view of the competitive landscape, helping them optimize their paid search spend to increase ROI, inform cross-channel strategies, and save time.
Our Whole Market View technology creates a full market map of a client’s entire search landscape; Smart Monitor automatically detects threats and opportunities every day; and our exclusive Local View solution provides the location-based strategic insights that brands, marketers, and agencies need to optimize their spend at local level.
Adthena offers four industry-exclusive solutions that give our customers an unrivaled view of the competitive landscape: Market Entry, Campaign Optimization, Strategic Advantage, and Brand Protection.
Backed by Updata Partners, Adthena was founded in 2012 and now works with 300+ clients across a wide range of industries including finance, retail, gaming, automotive, and technology. Brand customers include Avanti West Coast, Legal & General, Sage, M&S, Volkswagen, and Vodafone. Agency customers include Dentsu, Greenlight, and PHD.
In 2023 alone, Adthena won 8 major search industry awards, including Best US PPC Campaign with L'Oreal at the Global Search Awards, Search Software at the Drum Search Awards, and Best Search Software Tool at the US Search Awards.
Reporting to: Senior Demand Generation Manager
What you’ll do at Adthena….
We're seeking a highly motivated and detail-oriented individual to spearhead our marketing operations and drive our growth initiatives. As the Marketing Ops Manager, you'll play a pivotal role in optimizing our marketing processes, ensuring data accuracy, and maximizing campaign performance.
In this fast-paced environment, you'll collaborate closely with our marketing, sales, and product teams to develop and execute effective marketing strategies. Your expertise in marketing automation tools and data analysis will be instrumental in driving lead generation, improving conversion rates, and delivering valuable insights to the business.
The Marketing Ops Manager will be trusted to manage the day-to-day marketing operations including:
Marketing platforms - Hubspot, Salesforce, Outreach, 6Sense and Google Analytics
Marketing Data - The entire marketing database, targeting practices and processes
Main Responsibilities:
You’ll work cross-functionally with executives, growth marketing, customer marketing, product and sales to improve marketing campaign performance and ensure alignment.
You’ll be responsible for all demand generation campaign operations and new technology implementations, and build advanced automation via platforms such as Hubspot, 6Sense and Outreach to achieve maximum operational efficiency.
With a solid understanding of GDPR, you'll be comfortable with data, including sourcing and importing, and can provide informed guidance on segmentation strategies based on buyer intent signals.
You’ll obsess over conversion rate optimisation to help maximise inbound lead generation and take operational charge over lead routing processes.
You’ll proactively resolve practical queries, and strategically advise on our MarTech stack, as well as staying up to date on core marketing, sales and operational KPIs.
Provide a comprehensive report on the database's health and growth, and share insights from database experiments with the marketing and sales teams.
You’ll continuously track, test, and analyze data relating to campaign metrics to improve and optimize programs - and share recommendations with the wider marketing team.
Minimum requirements:
1-2 years experience in a Marketing Ops environment with a proven track record working with either demand generation SaaS, product-led growth or self-serve business models.
Experience with Hubspot, SFDC, 6sense, Outreach, and Google Analytics.
Expertise in data analytics, including database segmentation, target list generation, and reporting analysis.
Knowledge of marketing initiatives, including API webhook implementation, lead generation forms, data enrichment practices, and lead lifecycle management.
Analytical and conceptual problem-solving skills.
Strong cross-functional stakeholder management, presentation skills, and organizational communication abilities.
Experience thriving in a fast-paced startup or hyper-growth environment with a high degree of autonomy.
Desired Experience:
Why join us?
Work on a multi-award-winning product in a position where you are being valued and feel you can make your mark
Remote Friendly
Trust-based annual leave
Flexible working environment
Receive stock options. Our employees do incredible work, so as we grow everyone shares the rewards.
Family care package (Up to 6 months fully paid maternity & 2 months paternity cover)
Private Medical Insurance (Vitality Health)
Home Office Stipend (Up to £200)
Training & career development pathway
Great culture - helping all employees to learn, grow and develop their skillset
Join a company with an extremely fast growth trajectory. (We’ve now got three offices globally and we don’t plan to stop there!)
$70 credit to purchase Adthena swag when you join (Items range from Apparel, Office Items and Drinkware)
Birthday or a day off during your birthday month to celebrate in style. 🎂 Whether you want to relax, spend time with loved ones, or treat yourself, this policy is about honouring your special day.
Regular socials - Summer and Christmas Parties, Quarterly company offsites & monthly get-togethers
Volunteer Days - We encourage employees to engage in volunteer activities
Strong culture values: Deliver Remarkable Quality, Smart and Always Improving, Freedom with Responsibility, and Get Shit Done!
