Job description

Job Title: Marketing Operations Specialist

Location: Remote

Working Hours: 40 hours/week (Full-Time)

Rate: $15-$20

Job Overview:

As a Marketing Operations Specialist, you will play a crucial role in optimizing our marketing processes and driving efficiency in our campaigns. This position is ideal for an experienced professional with a strong background in marketing operations, particularly with expertise in utilizing Pardot. We are specifically seeking a candidate with hands-on experience in conducting a self-led audit of Pardot, implementing the platform, and maintaining its optimal performance. Please note that this role does not involve managing a team of marketing ops specialists, and the successful candidate will assume sole responsibility for Pardot operations.

Key Responsibilities:

Conduct a thorough audit of our current Pardot capabilities, leveraging self-led methodologies to identify areas for improvement and optimization.
Optimize and configure Pardot to ensure seamless alignment with our marketing objectives, including integrations with SFDC, ZoomInfo, LinkedIn, and other relevant platforms.
Serve as the primary resource for ongoing Pardot support, ensuring campaigns are effectively operationalized and troubleshooting any issues that may arise.
Collaborate with the marketing ops team to identify and implement demand generation strategies that leverage Pardot's capabilities.
Work closely with cross-functional teams to understand campaign goals, copy, design, and tracking requirements, ensuring effective collaboration throughout the campaign lifecycle.
Manage the end-to-end process of demand generation campaigns, from conception to execution and analysis.
Collaborate with the Marketing Operations Manager to outline the strategy for various marketing initiatives, with a specific focus on Pardot utilization.
Execute the marketing strategy, ensuring alignment with organizational goals and messaging, while incorporating Pardot best practices.
Collaborate with the content team to transform strategic visions into compelling content assets that resonate with target audiences.
Guide the content creation process, ensuring alignment with campaign goals and key messages defined in Pardot.
Establish a robust system for tracking and reporting on campaign performance, utilizing Pardot's features to derive actionable insights.
Provide regular reports on key performance indicators and make recommendations for optimization based on Pardot analytics.

Requirements

Proven experience in marketing operations, with a focus on Pardot and a demonstrated ability to conduct self-led audits and implementations.
Demonstrated expertise in demand generation and campaign management within the Pardot platform.
Strong analytical skills, with the ability to interpret data and derive actionable insights for continuous improvement.
Excellent project management skills, with the ability to manage multiple tasks simultaneously and meet deadlines.
Experience collaborating with cross-functional teams to achieve common goals, fostering effective communication and collaboration.
Exceptional written and verbal communication skills to convey complex concepts clearly.

Preferred Qualifications: