Offer summary
Qualifications:
5+ years channel marketing experience, Experience in healthcare or regulated industry, Proficient in marketing automation tools, Strong data-driven decision-making skills, Grit and initiative to solve problems.
Key responsabilities:
- Execute email, direct mail, and SMS campaigns
- Utilize tools like Salesforce and Braze for campaign optimization
- Develop comprehensive user journeys for enhanced engagement
- Manage audience segmentation and QA processes
- Collaborate with cross-functional teams for aligned marketing efforts