CRM Marketing Automation Specialist

About the Role

We are on the lookout for a CRM Marketing Automation Specialist to join our client’s team. In this role, you'll navigate the fast currents of a dynamic work environment, managing local and global send-outs. You’ll take the lead on projects and ongoing development as a marketing automation expert while ensuring the continuous maintenance and optimization of our client’s existing setup. 

Ready to make waves? This could be your perfect catch!

Key Responsibilities

• Develop and implement marketing automation strategies, managing and optimizing journeys to ensure effective communication with contacts and customers
• Work with the CRM Commercial team to provide expertise in Marketing Cloud for global projects, focusing on customer lifecycle phases like “Order to Delivery” and “Ownership"
• Create and maintain emails, cloud pages, and other content in Marketing Cloud
• Manage segmentation and send communication to existing contacts and customers
• Set up and manage trigger-based journeys for better customer engagement
• Support markets with best practices, tools, and execution of local campaigns
• Perform regular testing, improvements, and optimizations of journeys, ensuring data accuracy and testing capabilities
• Collaborate with CRM Systems on continuous Marketing Cloud enhancements
• Document technical setups, including data rules, SQL, automations, AMP scripts, and more to support the overall structure
• Provide training and maintain guidelines and documentation for Marketing Cloud use
  

Your profile

We are seeking a driven and proactive professional who thrives working independently and can adapt swiftly in dynamic environments. You possess strong analytical skills, a keen attention to detail, and a continuous improvement mindset. Your excellent communication skills enable effective collaboration across teams and markets, where you apply a solution-oriented approach. Additionally, you have the capability to train and guide others, ensuring the implementation of best practices.

Requirements

• Fluent in Swedish and English, both spoken and written
• Certification as a Salesforce Marketing Cloud Email Specialist (other certifications are a plus)
• Proven experience in marketing automation and CRM systems
  

Does this sound like you? If so, let's get in touch! 🐟

Start: December
Workload: 100%
Duration: 9 months
Location: At the client's office in Gothenburg or remotely
Last day to apply: 14 October 
Contact: veronica@fiskenivattnet.se

About Fisken i vattnet

Welcome to a thoughtful consultant agency with a variety of specialists for contemporary communication and marketing. For us, it's about conveying meaningful contexts where both you and we feel like the "fish in the water".