Paid Media Manager

Department: Marketing
Team: Brand & Content
Location: London
Position Type: 3 month contract (inside IR35)

About the Team

The GSMA Brand and Content Strategy team comprises diverse expertise in Editorial, Branding, Social Media, Video Production, Design, and Strategic functions, like Content, Email and Data. Combining creative minds and strategic communicators, these teams craft compelling content for diverse audiences, ensuring a consistent and impactful brand identity and narrative across multiple touchpoints.

Our Social Media team members are responsible for implementing social media activity across the GSMA, managing a broad range of social media platforms. With a small number of social experts, it is expected that everyone takes on all aspects of social media management as needed. The team manages both organic and paid social media campaigns for different parts of the organisation, supporting our Global MWC and M360 event series and GSMA programme marketing. 

About the Role

We are seeking a highly experienced Paid Media Consultant with a deep understanding of digital advertising platforms. The ideal candidate will have strong expertise in campaign creation, management, and optimisation across paid media channels such as Google Ads, Bing Ads, programmatic platforms, and paid social media (Facebook, Instagram, LinkedIn, etc.). This role requires hands-on experience within these platforms, ensuring that campaigns are effectively built, optimised, and scaled to meet business objectives.

Key Responsibilities:

Campaign Creation & Management:
•    Develop, execute, and manage campaigns across Google Ads, Bing Ads, programmatic platforms, and paid social media (Facebook, Instagram, LinkedIn, etc.).
•    Work directly within each platform to set up campaigns, ad groups, targeting, and creative assets to ensure optimal delivery.
•    Optimise campaigns regularly based on performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Ad Platform Expertise:
•    Provide deep technical expertise on ad platform functionalities, staying current on platform updates, betas, and new features to maximise performance.
•    Troubleshoot platform issues and manage platform-specific tactics like bid strategies, audience segmentation, and budget pacing.
Collaboration & Strategic Guidance:
•    Collaborate with internal teams to ensure that paid media efforts align with overall marketing strategies.
•    Provide strategic guidance on media mix, budget allocation, and channel prioritisation based on campaign objectives and past performance.
Creative Asset Integration:
•    Work closely with the creative and content teams to ensure ad assets (text, images, videos) are optimised for the respective platforms and formats.
•    Ensure ad copy and creatives resonate with target audiences while adhering to platform best practices and policies.
Ongoing Performance Optimisation:
•    Continuously analyse and fine-tune campaigns, leveraging in-platform data to make real-time adjustments for performance improvements.
•    Implement A/B testing to improve ad copy, targeting, and creative performance across platforms.
Paid Media Trends & Innovation:
•    Stay updated on the latest trends in paid media and proactively recommend new channels, strategies, or tools that could enhance campaign outcomes.
•    Experiment with innovative ad formats and strategies to keep campaigns cutting-edge and effective.

About You

You are a proactive and experienced digital marketer with a passion for paid media. You thrive in fast-paced environments and are highly skilled in managing campaigns across a variety of ad platforms. With an in-depth knowledge of platform features and optimization techniques, you are adept at driving results and continuously improving performance. You’re comfortable working both strategically and tactically, and have a collaborative mindset that enables you to work effectively with internal teams and external stakeholders.

Key qualifications and attributes include:

•    Proven hands-on experience in managing paid media campaigns across platforms such as Google Ads, Bing Ads, programmatic, and paid social (Facebook, Instagram, LinkedIn, etc.).
•    In-depth knowledge of ad platform features, including targeting options, bidding strategies, ad formats, and audience segmentation.
•    Strong optimisation skills with a focus on improving performance metrics such as CTR, conversion rates, and ROAS.
•    Excellent problem-solving abilities for troubleshooting platform-related issues and making real-time adjustments to campaigns.
•    Experience in collaborating with creative and content teams to ensure that ad assets are tailored to the platform’s requirements and audience preferences.
•    Ability to think strategically about paid media campaigns, from budgeting and media mix to aligning with overall marketing goals.
•    Up-to-date knowledge of emerging trends, tools, and strategies in paid media, with a willingness to experiment and innovate.
•    Strong communication and interpersonal skills, with a track record of working cross-functionally and training or mentoring team members.
 

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.