Position Title: Digital Marketing Specialist
Work Set-up: Hybrid
Schedule: 01:00AM – 09:30AM PHT
Salary: Php 80,000 – Php 90,000.00
Sign-on Bonus: TBC
Our client is a reputable provider of a unique patented “clip-on” system that enables solid hardwood floors to be installed as a “floating floor”. This innovative solution offers high-quality hardwood flooring with convenient and hassle-free ways of installation, eliminating the need for nails, glue, or specialized tools. The system has been well established in EU countries and Japan for over two decades. The ideal candidate will be familiar with the floor covering industry and comfortable wearing multiple hats in a start-up environment.
JOB DESCRIPTION FOR A DIGITAL MARKETING SPECIALIST
Key Performance Indicators (KPIs) as a Digital Marketing Specialist would be:
• Achieve Organic Traffic Growth (aiming to return to 1000 visitors/day pre-core update).
• Improve Keyword (KW) Rankings.
• Acquire Backlinks.
• Increase Domain Authority (DA) and Domain Rating (DR).
• Conduct a thorough cleanup in Google Analytics.
• Implement Conversion Rate Optimization (CRO) on existing blogs and create a new Landing Page (LP).
• Attribute marketing efforts to a 100-150k increase in sales within 6 - 12 months.
• Plan this out month by month and turn each of these into a SMART goal.
Your Responsibilities as a Digital Marketing Specialist would be:
• Manage all aspects of the company's online presence, including website optimization, SEO, SEM, social media, email marketing, and content marketing.
• On-Page Optimization: Optimize website elements including title tags, meta descriptions, headers, and content to enhance relevancy and performance.
• Technical SEO: Implement technical improvements to the website's structure, ensuring it is crawlable and indexable by search engines.
• Link Building: Develop and execute link-building strategies to acquire high-quality inbound links.
• Content Optimization: Collaborate with content teams to ensure content is optimized for search engines while being engaging for users.
• Analytics and Reporting: Utilize tools like Google Analytics and Google Search Console to track performance metrics, analyze data, and report on SEO effectiveness.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital strategies with overall business objectives.
• Assist in efforts to develop brand awareness, including social media marketing initiatives. Prioritize Facebook, Pinterest, and Instagram.
• Monitor and analyze social media metrics, track performance, and generate insights to optimize campaign effectiveness.
• Stay updated on changes in Google and social media algorithms, and platform policies, adapting strategies accordingly.
(Lines in bold text are the most important responsibilities of the successful candidate)
Qualifications as a Digital Marketing Specialist:
• Bachelor's Degree in Marketing, Business Administration or related field is strongly preferred.
• Proven experience (3-5 years) in digital marketing, preferably in the floor covering eCommerce industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media (such as Facebook, Pinterest, and Instagram), email marketing, and content marketing. →strong understanding of Facebook, Pinterest, and Instagram are some of the most important skills.
• Proficiency in Google Analytics, GSC, Google AdWords, and other digital marketing analytics tools.
• Experience with the Shopify eCommerce platform. →strong understanding of Shopify is “Must have”
• Excellent analytical, project management, communication, and interpersonal skills.
(Lines in bold text are the most important qualifications of the successful candidate)
Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-like balance meets a commitment to foster growth.
• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays
About Boomering:
Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga.
Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success.
Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.
Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.
Website: www. boomering.ph
Career Portal: https://boomering.zohorecruit.com/jobs/Careers
Facebook and LinkedIn: Boomering Inc.; Boomering Careers
This is a remote position.
Salary: 80K-90K
