Product Growth Marketing at SOCRadar

Build a great career with SOCRadar

SOCRadar is well positioned for continued success with a focus on innovation, global expansion, and feature-rich multifunctionality. Our mission is to enable the organizations to get proactive against evolving cyber threats. Enterprises around the world are increasingly selecting SOCRadar to get proactive security by understanding their attack surface and gaining automation-enabled visibility into surface, deep, and dark web. SOCRadar users leverage our expertise and investment in scalable, innovative Extended Threat Intelligence (XTI) solution to protect their most valuable assets: brand reputation, employees, customers and overall business operations.

What will the Product Growth Manager do?

As a Product Growth Manager at SOCRadar, you will be a champion for Product Led Growth and play a pivotal role in driving product adoption, revenue growth, and customer satisfaction. You will be responsible for developing and executing strategies to optimize the user journey, increase customer lifetime value, and identify new growth opportunities.

Your role will encompass various responsibilities, including market research, customer analysis, product positioning, go-to-market strategy, and demand generation. You will work closely with cross-functional teams to ensure alignment and achieve business objectives.

Success in this role requires a deep understanding of the cybersecurity industry, and market trends, cybersecurity customers, and the competitive landscape. You will leverage data and analytics to inform decision-making and identify growth opportunities.

As a Product Growth Manager, you will be at the forefront of driving innovation and growth for our company. You will have the opportunity to significantly impact the business by identifying and optimizing our cybersecurity products on new growth opportunities.

Responsibilities

• Develop and execute product growth strategy: Align product initiatives with overall business objectives to drive sustainable growth.
• Conduct in-depth market research: Identify market trends, customer needs, and competitive landscapes to inform product development and go-to-market strategies.
• Lead growth initiatives: Optimize product features, user experiences, and testing through data-driven experimentation.
• Collaborate cross-functionally: Work closely with product, marketing, sales, and engineering teams to achieve growth objectives.
• Analyze user behavior: Utilize data analytics to understand customer journeys and identify opportunities for improvement.
• Drive product adoption: Develop and implement strategies to increase user adoption and engagement.
• Optimize product lifecycle: Manage product updates, enhancements, and end-of-life decisions.
• Develop pricing and packaging strategies: Optimize revenue generation and customer value.
• Track and analyze product performance: Monitor key metrics and identify trends to inform decision-making.
• Leverage data to optimize growth: Use data insights to drive product improvements and marketing campaigns.
• Assist Online Sales: Create packaging, pricing, and creating self-service buying experiences for customers.
• Champion Product Led Growth: Evangelize the benefits of PLG across the organization and build a product-led mindset and help create engaging onboarding experiences that drive product value realization.

Note: Nothing in this job description restricts management’s right to assign or reassign additional duties and responsibilities to this job at any time.

Qualifications

Essential Qualifications

• 4 - 5 years of experience in a product management or marketing role
• Bachelor's degree in business, marketing, IT or related field
• Proven track record in driving product growth and revenue
• Strong analytical skills and data-driven decision making
• Experience in A/B testing, experimentation, and growth hacking
• Excellent communication and interpersonal skills
• Cross-functional collaboration and teamwork
• Understanding of product lifecycle management

• Experience in the cybersecurity industry
• Knowledge of SaaS business and Product Led Growth models and metrics
• Proficiency in data analysis tools
• Experience with marketing automation and CRM platforms

What does SOCRadar offer teammates?

• Talented and Experienced Teammates,
• Private Health Insurance,
• Remote working environment
• SOCRadar Academy E-learning Platform,
• Birthday & October Security Awareness Month Day off