Social Ads Video Editor at Keen

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best-in-class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role Description

We are seeking an experienced Social Video Editor to spearhead the creation of compelling video content that drives significant sales and revenue growth. The ideal candidate is not only a skilled video editor but also a creative strategist with a talent for discovering and scaling winning ad concepts on social media platforms like Meta, TikTok, and Instagram. This position offers a unique opportunity to transform creative ideas into high-performing campaigns for consumer products and e-commerce brands.

Responsibilities:

• Own the creative strategy: Lead the development of video content that resonates with target audiences and drives measurable sales growth, with a strong focus on user-generated content (UGC) and paid social media ads.
• Review and curate raw content: Analyze raw UGC, influencer videos, and other social content to identify the best clips, hooks, and moments to feature in ads, ensuring the most impactful content is used.
• Build and execute creative briefs: Develop detailed creative briefs, at times autonomously, to guide the production of high-performing video ads and static content.
• Innovate with winning concepts: Actively research and identify high-performing trends, creative frameworks, and successful content strategies to inspire and create scalable social ad campaigns.
• Iterate and optimize: Use performance data and insights from winning creatives to refine and evolve content, ensuring continuous improvement and effectiveness across all platforms.
• Leverage proven frameworks: Utilize and adapt existing templates and frameworks to create efficient, high-volume ad production while maintaining a high standard of creativity and innovation.
• Collaborate for impact: Work closely with the client's Art Director and the broader creative team to align visual content with brand strategy and campaign objectives, ensuring a cohesive and powerful brand narrative.
• Stay ahead of trends: Keep a pulse on the latest social media trends, particularly within health and wellness, consumer packaged goods (CPG), and e-commerce sectors, to ensure our content stays relevant and effective.

Requirements

• 5+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels.
• Strong portfolio showcasing experience in developing high-impact UGC, video content, and static ads, including examples with captions, text overlays, and winning clips used in successful campaigns. Please ensure you submit a portfolio or link containing examples of this content in your application.
• Expertise in Adobe Design Suite (InDesign, Illustrator, Photoshop, Premiere), Figma, Capcut, and familiarity with project management tools like Asana or Basecamp.
• Deep understanding of social media platforms, particularly Meta, TikTok, and Instagram, and the ability to apply best practices to maximize ad performance.
• You've created ads for brands that then were used in ads on Facebook, Instagram, and/or TikTok and understand what will get attention from prospective customers and lead to conversion.
• Background in health and wellness, consumer packaged goods (CPG), or e-commerce, with a strong understanding of how to create content that drives engagement and revenue is a plus.

Benefits

Hybrid remote/in-office

• Birthday off
• Professional development & training opportunities
• & More being added!