Email and Communication Specialist

We are in search of a proficient Email and Communication Specialist to become part of our team. The responsibilities include developing and overseeing successful email campaigns, managing customer interactions, and maintaining clear and professional communication through multiple channels.

Key Responsibilities:

• Design, implement, and oversee email marketing campaigns, crafting engaging content, segmenting lists, and scheduling automated messages for optimal audience reach.
• Create compelling email materials such as newsletters, promotional and transactional emails, ensuring they reflect the brand's voice and goals.
  
• Formulate and execute communication strategies to boost both internal and external engagement, utilizing email and other channels.
  
• Track and evaluate email campaign metrics like open rates, click-through rates, and conversions to inform and enhance future efforts.
  
• Regularly update and segment email lists for precision targeting and compliance with data protection laws.
  
• Handle communications across various channels with clients, customers, and stakeholders, addressing inquiries and resolving issues to foster positive relationships.
  
• Resolve technical problems with email systems and communication tools in collaboration with IT departments for seamless functionality.
  
• Perform A/B testing on email campaigns to identify the most effective content, design, and timing strategies, applying insights to boost performance.
  
• Ensure all email communications adhere to legal standards (e.g., CAN-SPAM, GDPR) and industry practices, adjusting strategies as regulations evolve.
  
• Document email and communication procedures, and support team members with training on email marketing and communication best practices.

Qualifications:

• Holds a Bachelor's degree in Marketing, Communications, Business, or related fields.
  
• Exceptional written and verbal communication abilities for creating compelling content.
  
• Meticulous attention to detail, coupled with robust organizational and time-management skills.
  
• Capable of independent work and handling multiple projects remotely with efficiency.
  
• Demonstrated expertise as an email marketing or communication specialist.
• Experience with platforms like Mailchimp and Constant Contact is advantageous.
• Skilled in email marketing software, CRM, and analytics tools; knowledge of HTML/CSS is beneficial.
• Analytical acumen for data interpretation, report generation, and informed decision-making.