Offer summary
Qualifications:
Experience in campaign lifecycle strategy, Understanding of lifecycle marketing best practices, Digital marketing expertise with multichannel programs, Ability to manage multiple goals simultaneously, Strong analytical and data interpretation skills.
Key responsabilities:
- Develop campaign strategies aligning with business objectives
- Create customer lifecycle journeys to drive purchase
- Lead growth initiatives in acquisition and retention
- Orchestrate campaigns across all marketing areas
- Analyze conversion funnels and recommend improvements