At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Senior Integrated Marketing Manager, Global Men’s and Collaborations
Reports to: Senior Director, Global Product and Integrated marketing
Location: Remote
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
As the Senior Integrated Marketing Manager for Men’s and Collaborations, you will focus on the strategic planning and execution of marketing initiatives that elevate the brand’s presence in the men’s footwear and apparel market. Your role involves developing and implementing campaigns that resonate with our target male segments, focused on building fashion credibility and driving awareness and consideration of our men’s product offering, both in-line and through collaborations. You will work closely with the Product Marketing, Collaborations, Marketing Functions (PR, Social, Influencer, Ecomm, Retail, etc.), Creative, and Regional teams to bring campaigns to life across the full ecosystem. Your expertise in market trends, consumer behavior, and innovative marketing strategies will be crucial in positioning Ugg as a leading name in men’s fashion and lifestyle.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
- Create, Collaborate and share 6-12-month view of Consumer Marketing Strategies and Plans for Men’s (footwear and apparel) and Collaborations
- Own the consumer journey- outline the needs for awareness, consideration, purchase, loyalty and advocacy.
- Partner with Product Marketing and Collabs/Brand Communications to ensure briefs include learnings from post-mortems, requirements and needs from all marketing channels and regions to activate the campaign across the consumer journey and deliver the plan.
- Specifically outline deliverables in seasonal brief and outline the initial scope of work
- Lead all addition briefs outside of Seasonal Big Stories (men’s secondary stories, commercial holidays, DTC assets)
- Seamlessly take over plan development and execution by Solve 2
- Kick off and drive the integrated 360 marketing plans- develop and communicate clear KPIs for marketing, campaigns, categories and partner with regions/channels on targets.
- Lead the marketing of collaborations with Creative and Brand Coms to ensure creative idea is brought to life across all consumer touchpoints, inclusive of in PR, Retail, and social with a specific focus on ensuring social media and digital is central to integrated marketing plan.
- Liason with collab partners as it relates to marketing.
- Provide budget guidance across key stories and tactics (starting from FLR into planning)
- Lead integrated marketing plans and collaboration across channel/function – Media, Partnerships, eCommerce, Retail, Regions, Omni, PR, Social Media, Influencer, Loyalty, Events/Experiential, Purpose/Philanthropy and Community/
- Lead and Deliver Integrated Marketing Plan prior to Directive phase kick off.
- Ensure the Directives deliver the needs of the brief, solve and seasonal marketing strategy.
- Lead the development of the pre-Directive plan and task list to hand over to marketing ops and support ops, coms and creative throughout Directive creation.
- Ensure that all of the final assets needed for the execution of the integrated marketing plan are reviewed and agreed for the directive.
- Ensure regional implementation and executions of global campaigns are aligned with global brand, consumer marketing strategy and Directive instructions.
- Partner with Women’s Integrated Marketing counterpart on briefs for non-product brand purpose marketing stories, cultural holidays and evergreen storytelling.
- Receive regional plans and create global roll up of all regional plans to share out.
- Partner with Marketing Analyst to provide recaps and ensure key learnings inform future season campaign briefs and consumer marketing plans.
The primary functions of this role, include but are not limited to:
- 1. Lead the strategy and orchestration of the global integrated marketing plans for product launches across men’s and collaborations.
- 2. Partner with Collaborations team to ensure Integrated Marketing plans align to the brand values and expectations of both the partner and Ugg brand.
- 3. Lead partnership with the regional marketing teams to ensure adoption of global strategy and cohesive execution across the globe.
- 4. Drive accountability for the team through KPIs, recaps, and campaign analysis in partnership with Marketing Analyst.
Who You Are
- Thrives in collaborative environments
- Self-starter
- Confident presenting to senior leadership, external partners, and peers.
We’d love to hear from people with
- Bachelor’s degree required in Business, Marketing, or related discipline
- Minimum 7-9 years of work experience in product, or field, or marketing in the following fashion and/or retail.
- Must have experience working on product collaborations across retail or fashion.
- Excellent knowledge and experience in lifestyle footwear or industry preferred
- Ability to conceptualize, scope, and execute projects to strict deadlines
- Experience with product launches across multiple channels
- Demonstrated ability to write a marketing brief and provide feedback on brief response
What We'll Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$145,000 - $160,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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