Director of Advertising Operations

Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Director of Advertising Operations

The Director of Advertising Operations is the primary stakeholder of Ad Operations at PureCars.  This person will set the tone and pace for our largest Media Operations team, with primary responsibilities include a continual pursuit a) performance-driven campaigns for our Digital Advertising customer base, and b) of automation and quality assurance of PureCars advertising creative assets, campaign builds and integrations.  Sitting between our Performance Strategy and Product teams, the Director of Advertising Operations should be enthusiastic about furthering the development of PureCars’ Digital Advertising product suite and lead by example.  The Advertising Operations team is responsible for ensuring compliant ad builds, timely execution of client bid rule requests, new client launches, and global updates to ad set collections.  Ideal candidates will possess technical knowledge and expertise in scalable, performance driven advertising solutions.

What You’ll Do:

• Own the ad set templates and assets and continuously work to improve them
  • Working on testing to improve ad copy
  • Compliance considerations of omnichannel assets
  • Using data to power decision making
• Product and feature ideation
  • Recommendations on improvement of Ad Set Collections, Ad Builds, BluePrints (AdBuilder, FeedBuilder, Incentives Manager)
  • Following through with the complete product cycle (spec creation, UAT, etc)
• Act as primary stakeholder with our technology partner and the Subject Matter Expert on PureCars ad set collections, ad builds, blueprints
• Maintain an in-depth understanding of our commitment to OEM and Automotive compliance guidelines
• Provide recurring feedback to external (vendor) and internal (Product + Development teams) partners to further the refinement of our AdBuilder product offering, in pursuit of automation and client-desired features/functionality
• Manage Ad Operations team to ensure accurate and timely delivery of new client ad builds, existing client rule changes, deployment of global updates as requested by clients/OEMs 
• Manage Incentives team to ensure accurate and timely deliver of dealer offers across our client base every month
• Support and Q/A account builds while collecting and understanding creative and technical specifications to provide solutions at scale
• Oversee the compliance process to ensure on time trafficking of dynamic creative

The Skills and Experience You Bring:

• Significant experience in advertising automation solutioning, covering creative asset creation / trafficking, dynamic omnichannel campaigns (standard search, performance max, programmatic display, online video, OTT).

• Deep understanding of Google, Meta, Amazon and Meta Ads platforms along with URL structures and tagging solutions.

• Understanding of the Adobe Suite and has demonstrated leveraging this knowledge to further out-of-the-box tools to make their team more efficient.

• Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations

• Detail oriented while possessing the ability to manipulate large, multi-faceted data sets in Excel/Sheets through advanced tactics 

• 5+ years experience in digital media campaign management 

• Ability to learn and adapt and in a rapidly-changing environment

• Automotive expertise and ad copywriting experience a plus

Perks at PureCars:

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship. 

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!

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