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Employer Brand Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Poland

Offer summary

Qualifications:

Higher education in marketing, At least 2 years experience in marketing, Proficient PC user, Experience with digital marketing tools and strong English language skills.

Key responsabilities:

Develop and implement marketing strategy promoting SOFTSWISS Employer Brand
Prepare communication plans, analyze advertising campaigns, create promotional materials
Work with PR agency, film videos, increase brand awareness, maintain campaign reports
Conduct tenders for advertising agencies, manage marketing budget efficiently
Document project workflows and maintain industry competition list

SOFTSWISS Computer Software / SaaS Large https://www.softswiss.com/

1001 - 5000 Employees

See more SOFTSWISS offers

Job description

Overview:

SOFTSWISS continues to expand the team and is looking for a Employer Brand Manager. We need a true, experienced, and accomplished professional who shares our culture and values.

Responsibilities:

Participating in the development and implementation of a marketing strategy to promote the SOFTSWISS Employer Brand
Developing brand positioning, brand map, and monitoring the usage of visual brand identity. Creating detailed descriptions of target audience (TA), geography (GEO), insights, and key messages, and ensuring their implementation
Preparing detailed communication plans for the month/3 months, including goals and objectives, key messages, key geographies, channels used, and key performance indicators (KPIs)
Conducting tenders among advertising agencies for planned campaigns, including creating briefs, collecting proposals, making presentations, evaluating, selecting contractors, and managing document workflow
Preparing promotional materials such as Creative Concepts, merchandising items, media banners, and digital visuals
Analyzing ongoing advertising campaigns, collecting and analyzing campaign reports, and evaluating their effectiveness
Working with a PR agency to plan monthly publications, budgeting, and expanding brand presence in the media field
Filming videos to promote the company's brand and offices
Increasing brand awareness in key GEOs according to the marketing strategy
Implementing the SOFTSWISS Employer Brand strategy and developing quarterly and monthly communication plans
Maintaining an up-to-date list of industry competitions and rankings
Preparing a monthly analytical report on campaign results and KPI performance
Efficiently managing and utilizing the marketing budget
Documenting project workflows

Requirements:

Higher education in marketing
At least 2 years experience in marketing in companies with high marketing activity
Proficient PC user
Experience of working with digital marketing tools, in-depth knowledge of specifics
Advanced English language skills
High level of problem-setting skills and ability to work in cross-functional teams
Proactive approach to problem solving
Highly motivated, positive thinking, multi-tasking, stress-resistant

What we offer:

Full-time remote work opportunities and flexible working hours
Comprehensive Mental Health Programme
Private insurance
Sports program compensation
Free online English lessons
An additional 1 Day off per calendar year
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events

About Us:

SOFTSWISS is an international company, and an iGaming software expert. We don’t only follow iGaming market trends, we create them! SOFTSWISS is a recognised industry leader in iGaming software solutions development, covering almost all aspects of the iGaming industry. The company has an international team and an official presence in several countries. Projects powered by SOFTSWISS receive numerous awards and accolades from industry media.