Role Title: Digital Marketing Manager
Industry: Management Consulting
Hours: Full-time, Permanent or Contract
Location: Bangalore, Hybrid Role
We are looking for an experienced Digital Marketer to support our efforts in the successful development of Eupnea’s online presence and promotion of our brand through all Digital channels. You will work directly with our Director in India and our Founder in the UK to support the development of the overall B2B Digital Marketing strategy of the firm across a diverse range of Digital channels.
The main objective of the role will be to help us interact with clients in highly engaging ways and articulate a compelling story about Eupnea through our website and other locations in the web.
Primary Role Responsibilities
• Own development of Eupnea’s website to drive increased engagement and deliver excellent experience to visitors and clients
• Build highly effective Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies to deliver ambitious incremental website traffic against set targets
• Develop and implement other digital marketing strategies, including for email, social media, content, video and event, as well as, advertising strategies to highest quality and effectiveness (costs and outcomes)
• Measure key performance metrics and produce weekly and monthly reports, including website traffic, brand reputation, audience engagement, sales conversion, client acquisition and return on investment
• Develop Eupnea’s overall online presence in the web across social media, including LinkedIn, Facebook, Twitter and YouTube, and other appropriate online platforms for client engagement and review
• Work with external market research and marketing agencies and platforms to support the design of compelling commercial material and digital marketing campaigns and ensure optimal client acquisition and other campaign performance results are achieved.