Media Buyer

Job Summary:

The Media Buyer will be responsible for purchasing and optimizing advertising space on behalf of our online casino. This role requires a deep understanding of the media landscape, excellent negotiation skills, and the ability to analyze campaign performance.

Responsibilities:

1. Media Buying: Negotiate with media channels to close competitive deals, purchase ad space and airtime, and ensure the advertisements are displayed at the right time to the right target audience.

2. Campaign Management: Manage and optimize media buying campaigns to ensure they are delivered on time and achieve their objectives.

3. Performance Analysis: Analyze campaign performance data to measure the effectiveness of media buys and identify opportunities for improvement.

4. Market Research: Stay informed about the media market, audience trends, and competitor strategies to inform media buying decisions.

5. Budget Management: Manage the media buying budget, ensuring that all media purchases stay within budget and deliver a strong return on investment.

6. Collaboration: Work closely with other teams, such as creative and analytics, to develop effective advertisements and understand campaign performance.