Offer summary

Qualifications:

Minimum 3+ years experience in paid media buying for DTC brands, Proficiency in Meta Ads, Google Ads, TikTok Ads, Criteo.

Key responsibilities:

Lead strategy and implementation of paid media campaigns across platforms

Refine ad creative best practices, manage affiliate marketing program for performance

Evaluate campaign effectiveness, draw insights to optimize targeting and messaging

Job description

Location: Remote

Work shift: PST

Work hours: 20 hours (Part-time)

Role Description

We are searching for a highly skilled and data-driven Paid Media Buyer to join our passionate team on a part-time basis. Your main objectives will be increasing qualified traffic to the website and driving efficient acquisition using paid media channels.

Responsibilities:

Reporting to the Marketing Director, you will work closely with Social Media and Creative teams to lead and implement paid media strategy.
Strategize, plan, execute, and continuously optimize paid media campaigns across paid search and paid social (Google, Meta, Amazon, Criteo and TikTok, among others).
Refine our ad creative best practices, project managing ad content creation.
Conduct A/B tests, and explore new channels.
Lead the development and management of the affiliate marketing program and monitor performance.
Collaborate with the Social Media and Creative team to develop compelling ad creatives.
Evaluate the effectiveness of our paid media with regular monitoring of and reporting on KPIs, including CPP, ROAS, LTV, returning customers, and more.
Extract data-driven insights to identify targeting, messaging, and ad creative opportunities.
Proactively identify opportunities to implement new strategies and techniques to stay ahead of the competition.
Other duties as assigned

Requirements

Minimum 3+ years of professional hands-on-keyboard experience in paid media buying for DTC brands

Proficiency in paid channels, especially Meta Ads, Google Ads, TikTok Ads, and Criteo
Proficiency in web analytics (e.g., Google Analytics 4, Polar) and strong understanding of attribution tools
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
Demonstrated success in managing and optimizing digital advertising campaigns to achieve specific KPIs (e.g., ROAS, CAC, CPP, LTV)
Exceptional communication and interpersonal skills, with the ability to work collaboratively within a team-oriented environment.
Nice-to-Haves: SEO experience, copywriting skills, a good eye for design and ads

Required profile