Offer summary

Qualifications:

Hands-on experience in social media management, SEO, and Google Ads., 2 to 3 years of experience managing digital marketing accounts across multiple platforms., Strong copywriting skills and proficiency with content creation tools., Excellent communication, time management, and organizational skills..

Key responsibilities:

Create, schedule, and publish content across major social media platforms.

Conduct basic SEO optimization for website content and social posts.

Monitor social engagement and grow audiences organically.

Track and report performance metrics for social media and ad campaigns.

Job description

Horizon Tech is currently looking for a highly motivated Digital Marketing Specialist with hands-on experience in social media management, SEO, and Google Ads to join our client's creative team. Our client is a fast-growing full-service marketing and design agency specializing in bold, results-driven print and digital strategies for local and regional businesses.

KEY RESPONSIBILITIES:

After training and gaining an understanding of our business operations, create, schedule, and publish content across major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Conduct basic SEO optimization for website content and social posts (keywords, meta tags, headers, internal linking).
Monitor social engagement, respond to comments and messages, and grow audiences organically.
Collaborate with the marketing team to align social content and campaigns with overall business goals.
Work with the All-In-One SEO plugin for on-page optimization in WordPress.
Implement and manage Schema markup and apply Answer Engine Optimization (AEO) techniques to target featured snippets and voice search opportunities.
Manage Google My Business listings, including basic keyword targeting, image tagging, and adding products in conjunction with our main and e-commerce websites.
Track and report performance metrics for social media and ad campaigns using analytics tools like Google Analytics.
Stay up-to-date on digital marketing trends, social media algorithms, and platform best practices.
Use strategic hashtag practices to increase post visibility and engagement.

REQUIREMENTS:

Understanding of SEO platforms such as SEMrush, Ahrefs, or Moz.
Knowledge of content scheduling tools like Buffer, Hootsuite, or Later.
Basic video editing skills for social media (CapCut, Adobe Premiere Rush, etc.).
2 to 3 years of experience managing business digital marketing accounts across multiple platforms.
Working knowledge of Google Ads and entry-level SEO principles.
Familiarity with tools such as Google Search Console, Google My Business, and Google Analytics.
Understanding of digital marketing funnels and performance tracking.
Strong copywriting skills with the ability to create compelling, engaging posts.
Proficiency with content creation tools; Adobe Creative Suite experience is a plus.
Excellent communication, time management, and organizational skills.
Self-starter with a proactive attitude and keen attention to detail.

OTHER DETAILS: