Offer summary

Qualifications:

A bachelor's degree in marketing, business, or a related field., Prior experience as an SEO Executive or in a similar role., Proven track record of implementing successful SEO strategies., Strong analytical skills with the ability to interpret data effectively..

Key responsibilities:

Implementing and managing SEO strategies to enhance website visibility.

Tracking and analyzing website analytics and PPC initiatives for performance optimization.

Collaborating with teams to drive SEO in content creation and programming.

Researching and executing link building strategies to improve website authority.

Job description

Company Overview:

Fashion TV India is a leading fashion and lifestyle channel operating in the None industry. With a global presence in over 193 countries, Fashion TV India showcases the latest trends, designs, and fashion events from around the world.

Role and Responsibilities:

We are seeking an experienced SEO Executive to join our team. The SEO Executive will be responsible for implementing and managing search engine optimization strategies to improve the visibility and ranking of our website. The key responsibilities include:

Conducting tests, collecting and analyzing data to identify trends and insights to maximize ROI in paid search campaigns.
Tracking, reporting, and analyzing website analytics and PPC initiatives to optimize performance.
Managing campaign expenses, estimating costs, and ensuring adherence to budgetary constraints.
Optimizing copy and landing pages for search engine marketing purposes.
Continuously discovering, expanding, and optimizing keywords for improved search engine rankings.
Researching and implementing SEO recommendations to enhance website visibility.
Researching and analyzing competitor advertising links to stay ahead in the competitive landscape.
Developing and executing effective link building strategies to improve website authority.
Collaborating with the development team to implement SEO best practices in newly developed code.
Working with editorial and marketing teams to drive SEO in content creation and programming.
Providing recommendations for website architecture, content, linking, and other factors to optimize SEO positions for target keywords.

Candidate Qualifications:

The ideal candidate for this role should possess the following qualifications:

A bachelor's degree in marketing, business, or a related field.
Prior experience working as an SEO Executive or similar role.
Proven track record of successfully implementing SEO strategies and delivering measurable results.
Strong analytical skills and the ability to collect, analyze, and interpret data.
Up-to-date knowledge of the latest trends and best practices in search engine optimization.

Required Skills:

The following skills are required for the role: