Senior Manager, Revenue Marketing

About the Role:

D2L is looking for a Sr Manager, Revenue Marketing for North America Corporate Learning, overseeing corporate ICPs, who will be an integral part of the revenue marketing leadership team and the key liaison between Sales, Business Development, and Marketing. Reporting to the VP, Revenue Marketing, the primary responsibility of this position is to translate marketing activity into future revenue, and this team member oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs—everything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the company’s mission, create demand, drive results, deliver creative solutions, and solve stakeholder challenges.    

Does this sound like you? 

The Sr Manager, Revenue Marketing – NA Corporate Learning is a charismatic and empathetic leader who drives key business results for some of D2L’s most critical cross-functional programs. Rather than tackle random acts of marketing, you are laser-focused on achieving business outcomes. As an expert marketer with 5-10 years’ experience, who is familiar with associations, government, and strategic corporate learning initiatives, you have experience generating pipeline, managing complex projects, leading teams, crafting and executing Go-To-Market strategies and campaigns, and are transparent and clear about reporting (and communicating) results/key learnings. The deep relationships you develop across the organization allow you to effectively introduce new ideas and processes in support of improved marketing-wide performance and business results. You know a thing or two about edtech, as well.  

 As the owner of the marketing strategies and rollout out of corporate growth, you drive an organization-wide approach to the successful execution of highly collaborative, cross-functional marketing programs and campaigns. You break down barriers for your teammates and cut through red tape, never losing sight that your work results in a positive impact on education and learning. 

Your multi-tasking, organizational, and communication skills are evidenced by the application of your broad cross-functional knowledge and penchant to work with precision, as well as your ability to communicate and negotiate at an executive level. You are adept at simplifying complex programs, concepts, and problems so that others eagerly come along for the ride. You thrive in the role of champion and collaborator for your programs, as you build consensus around a unified view of success by fostering strong cross-functional alignment and relationships across the company. 

How You'll Make an Impact: 

Project Management: 

• Curate cohesive, multi-channel marketing plans and execute them with a focus on collaboration and clear communication of the vision, KPIs, timelines, and results of the plans 
• Elicit and define requirements for highly complex, cross-functional programs  
• Support cross-functional teammates and your own direct reports by prioritizing outputs & workload management; identify risks and opportunities in the current process to better execute integrated campaigns 
• Serve as the hub for cross-functional knowledge management/communication relating to your target ICPs (be the “single source of truth”)  
• Solve problems getting in the way of success 
• Drive cross-functional approach to executing highly collaborative complex initiatives 
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision 
• Masterfully execute on project and program administration (status reporting at various levels, monitoring program health metrics and controls, etc.) and communicate on-going progress, issues, risks, and overall performance to all stakeholders 
• Engage in risk and change management planning, mitigation, and controls  
• Maintain confidentiality of sensitive information  
• Be a great leader for your team and all collaborators along the way 

Regional Strategy and Campaign Planning: 

• Create unified cross-functional program plans, then partner with functional areas across GTM teams including business development, performance marketing, events, product marketing, content marketing, marketing operations and others to execute   
• Lead the development of purposeful, well-thought-out campaigns through quarterly planning, monthly alignment meetings, and weekly status updates 
• Strategically align with your direct reports, peers, and colleagues across the services teams to craft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness  
• Track and report on campaign impacts: Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging resonates and encourages the behaviors that lead buyers to action. Identify how we can iterate and improve  
• Build and maintain strong partnerships with all functional areas of the company  
• Travel as required 

People Leadership and Performance: 

• Managing and leading a team of global marketing professionals  
• Champion a high performing culture  
• Connecting the team’s day to day accountabilities to D2L’s mission by setting clear objectives and performance expectations with team members  
• Provide coaching, regular feedback, career path development, growth opportunities, and create a collaborative and open environment  
• Collaboration with cross-functional teams to accomplish established corporate and team goals and effectively manage relationships with other D2L teams   
• Support vision, planning and defining team objectives, and leading execution of objectives   
• Working with peers and leaders to drive productivity, efficiency, and hold team accountable for high quality outcomes   
• Produce and actively participate in knowledge sharing as well as professional development initiatives  

What You'll Bring to the Role: 

• 5-10 years of B2B SaaS (emphasis on corporate edtech) marketing experience with minimum 3 years of people management and experience managing highly complex, cross-functional projects 
• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline is an asset
• Familiarity with association learning program administration and corporate strategic learning initiatives 
• Results Driven Approach: You are an expert at supporting and making data-driven recommendations on programs and tactical outputs
• Goal orientation: You set them; you achieve them; you inspire others to achieve their goals 
• Track record of delivering awesome outcomes by investing in big-picture results vs tasks   
• You support programs and aren't afraid to push campaign boundaries, testing new ideas and finding creative approaches that surpass targets   
• History of collaboration, elevating the people and solutions within the Marketing organization   
• Noted ability to build constructive and effective relationships in all areas of the company 
• Track record of communicating complex information to others