Offer summary

Qualifications:

4+ years of experience managing Google Ads campaigns across various formats., Strong analytical skills with proficiency in Looker, Tableau, and Excel., Proven ability to manage large budgets and meet performance KPIs independently., Exceptional communication and collaboration skills across teams..

Key responsibilities:

Lead the strategy, execution, and optimization of Google Ads campaigns.

Take ownership of campaign performance, ensuring goals are met across all channels.

Source and manage creative assets for campaigns, maintaining an organized library.

Continuously monitor and optimize campaign health to improve performance metrics.

Job description

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE:

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
Ability to write compelling ad copy and partner on creative asset development
Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations):

Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

Competencies:

Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines
Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends
Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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