RCPA Manager - East

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will: 

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

More about this role

What you need to know about this position:

In Mondelez India we work together to create brands people love. You will contribute to this by managing Regional CP & A Manager. This person must demonstrate high-level business, analytical, sales, and leadership abilities and the desire to work in a hands-on, fast-paced, creative business environment. Purpose of Role The Regional CP&A Manager (RCPA Mgr) is responsible for customizing our in-store strategies & tactics by RE with the identified opportunities for the particular state/geographies to ensure we get our products into the store, off the shelf, and into the home of our shoppers cost effectively and more efficiently than our competition. (S)he works closely with both HO Customer Marketing & branch Customer Management to develop and execute against the category, brand, channel and account strategies & 5P tactic

Main Responsibilities The RCPA Mgr plays an integral role in enhancing demand through Cadbury’s customers in a cost-effective way by: Assessment of Mdlz and Category performance by RE/state/town-class & defining POB solution (5P strategy and tactics) by RE

1. Identification of branch level opportunities for driving the 5P strategy & tactics by RE

2. Appropriately tailoring the 5Ps by RE (developed by HO Customer Marketing) to the region specific opportunities, based on 5P principles and region-specific shopper & trade insights

3. Conducting pre and post analyses of customer & RE promotions at a branch level – starting off with the Big Hits

4. Leveraging RE /region-specific shopper insight learning to build team expertise, support selling stories, and exploit regional opportunities

5. Ensuring Customer Management and in-store staff are supplied user-friendly guidelines for management and execution of 5P strategies/tactics by RE

Objective setting, activity coordination and performance monitoring

1. Tracking, reviewing and modifying RE & MT account plans to ensure CIL is driving consumption off the shelf cost effectively & brand objectives are achieved within channel and customer P&L guidelines

2. Coordinating the planning and execution of RE & account activities – through FAP – for TT & MT - and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately

3. Tracking performance in RE’s through internal & external data sources like SAP, Meranet, scan data, & retail audits

4. Coordinating the planning & execution of Big Hits & launches/relaunches for the branch - Tailoring sell-in presentations & plans for branch/state

5. Providing input on branch perspective while HO Customer Marketing is formulating national plans.

Commercial Management

1. Optimizing resources and leveraging Customer Investment among channel, customers, geographies, categories, and brands/products given CIL’s strategic direction, and ensuring fair and equitable resource allocation between customers – overall control vs budgets to be ensured.

2. Supervising the Purple Force to ensure proper monitoring of 5P performance at store level

3. Working with Customer Management and L&CO to maintain accurate Demand Plans

4. Tracking & maintaining channel & branch Customer Investment levels and P&L and ensuring that spends remain within plan.

1. MBA from premier B Schools with 5-7 years + relevant experience in a well reputed FMCG or Retail Company. FMCG experience is preferred .

2. Should have Customer Marketing / Trade Marketing experience

Business Unit Summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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