Channel Marketing Manager – A&D / K&B Retail

Description

OVERVIEW

Designers are at the core of Caesarstone’s business. Whether commercially focused A&D or residentially focused at the kitchen and bath retail level, designers are an important member of our customer base. 

The Channel Marketing Manager will focus on developing strategy for interaction with these 2 audiences, nurture these relationships, and create / maintain critical sales enablement tools/systems, ensuring best Caesarstone representation at industry events and managing lead generation opportunities. This role will ensure that the face of Caesarstone is established as a brand and category leader to drive market influence with architects, designers, and design influencers & educators.

PRIMARY RESPONSIBILITIES

• Develop persona driven strategies designed to grow brand awareness and take market share based on a deep understanding of customer segments, decision makers, and our go-to-market sales initiatives.

• Develop content of new materials and tools to foster in designated channels, including playbooks, demand and lead generation tools, collateral, competitive positioning, training materials, sales enablement materials, business support and digital solutions.

• Work with brand team to produce materials in print, digital, marcom, and social media that support strategies and content direction in alignment with global brand guidelines.

• Work cross-functionally to ensure alignment between marketing initiatives, product launches, and sales enablement tools. 

• Be the voice of the go-to-market needs of the respective audience within the organization and external parties as needed.

• Identify growth opportunities through coordinating Voice of the Customer studies, market analysis, customer needs assessments and competitive analysis. Develop insights through these efforts that feed into our services & business strategy development.

• Track the success of marketing initiatives through KPIs, ROI analysis, and customer feedback. Develop CRM dashboards in conjunction with sales for better alignment between sales and marketing.

• Work with industry associations to elevate the Caesarstone brand within key segments.

• Manage budget for A&D / K&B activities.

Requirements

QUALIFICATIONS 

• Bachelor’s degree in Marketing or Business-related field required.

• 5+ years marketing experience, preferably within furnishings, home fashions, or building products industries.

• Ability to quickly assess and execute the logistical components of bringing a marketing idea to fruition.

• Experience in event management, trade shows.

• Knowledge of how to connect and communicate with the key A&D market segment.

• Ability to extract and present useful information from post-campaign analysis. 

• Excellent written and verbal communication skills.

• Solid analytical and budget management skills.

• CRM programming and usage (Salesforce and HubSpot)

• B2B experience a plus.

• Up to 15% travel required.

Competency Requirements

• Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.

• Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally.

• Excellent leadership, presentation, and negotiation skills to work effectively in driving a business unit and participating as a member of cross functional teams.

• Excellent communicator and interpersonal skills to work cross-functionally 

• Strong relationship building skills to constructively foster relationships internally and externally, including key opinion leaders.

• High level of motivation with the ability to operate as an individual and team contributor.

Caesarstone US provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Caesarstone US complies with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment.

Employment with Caesarstone US may be contingent upon completion of background check, drug test, execution of an employment agreement, or any other contingencies the employer may require.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.