Marketing Manager (B2C)

Marketing Manager — B2C

Location Remote, U.S. time-zones for working hours | Employment Full-time

Company Overview

A direct-to-consumer brand in high-growth mode seeks a Marketing Manager who can turn audience insight into repeatable revenue. The company operates in a competitive consumer market and relies on data-driven campaigns, sharp creative, and disciplined testing to accelerate customer acquisition and retention.

Role Summary

The Marketing Manager owns the full B2C demand engine. Day to day, the manager builds and executes integrated campaigns across paid social, search, email, SMS, and emerging channels. Monthly, the role maintains a rolling 30-day content and promotion calendar, coordinates launches with product and creative teams, and manages agency or freelancer output where scale is required. Weekly, the manager monitors CAC, ROAS, and retention metrics, surfaces trends, and recommends budget shifts. Continuous testing—new audiences, fresh creative, revised landing pages—keeps performance improving, while collaboration with CX ensures feedback loops close the gap between marketing promise and product experience.

Core Responsibilities

• Plan, launch, and optimize multi-channel acquisition and lifecycle programs.

• Write briefs that translate brand positioning into clear creative direction, then ensure deliverables land on time.

• Manage performance dashboards; publish concise, insight-driven reports for leadership.

• Own relationships with vendors and platforms, negotiating rates and evaluating ROI.

• Partner with product on go-to-market timing, promo mechanics, and messaging hierarchy.

• Maintain marketing automations in Klaviyo, Braze, or a comparable platform; segment and personalize at scale.

• Set up and QA tracking in GA4, Meta Ads Manager, and Google Ads to preserve data integrity.

• Forecast spend and allocate budget across channels in line with CPA and LTV targets.

Ideal Profile

• Two or more years leading customer-acquisition and retention campaigns for consumer brands.

• Demonstrable success lowering CAC and increasing LTV through systematic testing.

• Advanced proficiency in at least one performance channel (Meta, Google, TikTok, or similar) and working knowledge of the rest.

• Hands-on experience with lifecycle marketing tools and a clear understanding of segmentation logic.

• Strong command of Excel/Sheets for cohort and funnel analysis; SQL familiarity is a bonus.

• Comfort presenting findings to both creative and financial stakeholders.

• Bias toward rapid experimentation and data-backed decision-making.

First-90-Day Outcomes

• Launch a cross-channel campaign that meets or beats baseline CPA by ten percent.

• Deliver an updated content and promo calendar covering the next quarter.

• Introduce a test plan that cycles through at least five new creative or audience variations per month.

• Publish a live dashboard that ties spend to revenue, updated daily.

Why This Role

The position offers full autonomy over consumer growth strategy, clear visibility to executive leadership, and the resources—budget, creative support, and data access—needed to move quickly. Success in the role directly influences topline revenue and opens a path to senior leadership as the company scales.