Director, Marketing Campaign Management

Become a part of our caring community and help us put health first
 

Humana’s Marketing organization is seeking a dynamic and experienced Director of Marketing Campaign Management to join the Marketing, Regulatory and Operational Communications Team working remote anywhere in the US. Reporting to the Associate VP, CRM Marketing, you will lead a team supporting Stars, Wellness/Go365, Medicaid, Onboarding and Specialty product lines.

As the Director, Marketing Campaign Management, you will plan, recommend and implement marketing communication programs using a variety of marketing channels, promotions and events designed to increase sales and awareness for the organization's products and/or services. You will build relationships with your business partners, oversee financial budgets, be adept at project management, RFI/RFP processes and bring team in line with expectations on standardized and simplified campaign management processes. You must be familiar with Agile, Sprint Planning, Feature writing, capacity planning, Salesforce Marketing Cloud development and other systems required to execute campaigns to be successful in this role.

Key Role Functions

• Oversee approximately 4 leaders of several teams performing various roles across multiple product lines and ensure day-to-day growth and improvement of these teams in support of Humana and CenterWell goals

• Mentor and develop a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth

• Partner with peers across marketing on overall marketing plans, roadmaps, capability, and resource needs

• Identify target audiences and specific messages, channels, content and tactics

• Coordinate end-to-end campaign life-cycle

• Maintain campaign-related documentation (e.g., media plans, creative executions, etc.)

• Develop and maintain budgets to oversee costs and metrics to evaluate the effectiveness of campaigns

• Influence AVPs and VPs across marketing on capacity/resource planning, roadmap prioritization, go to market strategies and technical capability needs

• Make decisions related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes

• Implement strategic plans, drives goals and objectives, and improve performance

• Provide input into functions strategy

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or higher in marketing, communications, business or related field

• 8+ years of marketing experience including campaign management

• 5+ years of management experience

• 2+ years of project leadership experience

• Experience working in an Agile environment (including: Sprint Planning, Feature writing, capacity planning, etc.)

• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline

• Progressive levels of responsibility within a fast-paced marketing environment

• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Master’s degree in marketing, communications, business or related field

• Salesforce Marketing Cloud experience

• Prior health insurance industry experience

• Understanding of marketing metrics and program measurement

Additional Information 

This is a nationwide remote role that will primarily operate on EST business hours.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$150,000 - $206,300 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 05-21-2025

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.