Integrated Marketing Manager

Here’s What All The Hype Is About…

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don’t mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work™ for the 8th year-running in 2024. And we currently rank #3 on Fortune Magazine’s Best Workplaces in our category, and in the top 12 for each of the last 6 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural and diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress

code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…

The role you’re interested in…

This is an exciting role to help drive our one of our dynamic brands forward through integrated marketing and communications. You will play a lead role in developing our brand engagement strategy across paid, ,earned, and owned channels, driving brand growth, building brand love, and creating meaningful connections with our consumers. You will help to guide and shape creative and comms strategies, ensuring our brands are distinct, recognizable, and culturally relevant. And you will be surrounded and supported by a team of strategic, cross-functional thinkers who share a passion for best-in-class campaigns and marketing programs.

The work environment…

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.

If you’re a remote team member, you’ll join the all-company via zoom, have full audio/video and the ability to participate in team discussions. You’ll also come to our Emeryville, California headquarters at least once per quarter for various meetings such as annual departmental team building and planning meetings, annual plan kick-off all-hands meeting, quarterly state-of-the-company updates, or other large cross-functional meetings.

We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY. We aligned on those two common days back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building.

Our modern 50,000 sq. foot headquarters straddles the border of the cities of Emeryville, Oakland, and Berkeley, California with free onsite parking and many transportation options.

The expected pay scale for this role is $125k to $135k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

You’re excited about this opportunity because your time will be filled with…

Strategy and Planning (30% of your time)

• Play a leadership role in annual brand planning and IMC planning. Ensure agency partners and internal activation teams are smartly integrated across strategy, creative, media, digital, PR and omni (retail). Lead the IMC process with an eye towards outstanding creative and media strategy.
• Oversee the development of big ideas and compelling creative concepts, ensuring brand comms are engaging, on strategy, anchored in objectives, and extendable across touchpoints.
• Work closely with brand P&L owners to understand category dynamics, competitive landscape, consumer motivations, and brand positioning.
• Guide creative strategy across paid, earned, and owned for specific promotions and micro-campaigns. Ensure a strategic balance of brand-building and sales-driving activities.
• Partner with digital brand leads and agency partners to build always-on programs across social, digital, and influencer. Ensure programs are smartly integrated with paid campaigns. Ensure post-ad experiences are engaging, intuitive, and high converting.
• Guide and implement the role of athletes in building the brand, driving product interest, and reaching new audiences.
  
  

Campaign Management and Reporting (50% of your time)

• Provide ongoing direction and guidance across campaigns and programs, including brand campaigns, product launches, and promotional activations.
• Manage the internal review and approval process for campaign assets.
• Act as our internal lead on campaign performance reports and be a key contributor to overall campaign success across channels.
• Regularly report campaign and brand health to leadership and cross functional leads.
• Identify performance learnings and insights. Apply learnings and ensure continuous improvement and optimization. Share strategic learnings across brands.
• Push our campaigns to be more than paid advertising. Guide and motivate teams to leverage the unique strengths of various consumer engagement channels. Identify strong performing channels and new opportunities to gain SOV.
  
  

IMC Thought Leadership (10% of your time)

• Contribute thought leadership and insights to the organization.
• Work with the department lead to help strengthen and evolve the IMC function and how it can best add value to our brands.
  
  

General and Daily (10% of your time)

• Attending meetings and presentations
• All hands, team, and cross-functional meetings
• Participating in company-wide activities and events
• Administrative activity (email, calendars, etc)
  
  

What are we looking for?

Education

• Bachelor’s degree or equivalent work experience
  
  

Experience

• 6+ years of experience in integrated marketing with strong proficiency across paid and owned channels.
• Strong understanding of brand strategy, comms strategy, and creative strategy
• Experience leading multi-channel, 360-degree brand campaigns
• CPG or adjacent experience preferred but not required
• Agency experience preferred but not required
  
  

Skills And Mindset

• Excellent leadership, listening, and communication skills
• Passionate and strong believer in the power of ideas to drive brand health and brand growth
• Strong understanding of traditional and digital marketing trends, tools, and best practices
• Strategic mindset, able to balance brand building and performance marketing goals
• Experience planning and executing large integrated campaigns with digital at the center
• Able to gather feedback from various stakeholders, synthesize, and gain consensus where needed.
• Proficiency with project management tools, workflow tools, analytics/measurement tools, and presentation building.
  
  

So, if after reading through this long list you’re thinking—I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role:

• Be a builder—create for the future
• Embody a strategic mindset—make decisions through thoughtful analysis
• Play to win—refuse to settle for the status quo
• Bring people along—provide context and share openly and inclusively
• Inspire and influence—build trusting, win-win relationships; motivate peers and those whom you lead
  
  

You will thrive here if…

• You want to be an integral part of shaping an amazing work culture and being a culture-add
• You can be both clear and kind—empathetic yet hold people accountable
• You can hold the tension of being both warm and self-deprecating, and also highly credible as a professional
• You can do periods of focused, deep work on projects that drive the business forward
• You don’t have a big ego and give credit and praise freely
  
  

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity
• You like a “big company” impersonal, cog-in-the-machine vibe
• You’re uncomfortable with change
• Dealing with ambiguity or experimentation is not your jam
• You want to work in your own silo-of-excellence
  
  

We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.